so you have a business and u want it to grow fast u know the internet is the best place to get more customers but you don’t know how to do it yourself that’s where a digital marketing agency or a performance marketing agency comes in they can help you reach more people sell more stuff and make ur business famous but choosing the right agency is not easy there are so many options how do you pick the best one don’t worry this blog will tell you the most important questions to ask before hiring an agency
what is a digital marketing agency
digital marketing agency is a company that helps ur business grow online they do a lot of things like making websites running ads on facebook and instagram writing blogs and even sending emails their main goal is to make ur business look good online and bring more customers
what is a performance marketing agency
a performance marketing agency is a company that focuses on results they care about things like how many ppl clicked on ur ad or bought something from ur website the best thing is u only pay them when they get u results this makes them perfect for businesses that want quick growth
why asking the right questions is important
when you hire the best digital marketing agency or a performance marketing agency you are trusting them with your money and ur business if they don’t understand ur goals or use the wrong strategies ur business might not grow this is why it’s super important to ask the right questions before you hire them it will help u know if they are a good fit for ur business
top questions to ask
here are the most important questions to ask before hiring an agency
1 what experience do u have
experience is very important u don’t want to hire an agency that just started last week ask them how long they have been in business and what kind of clients they have worked with for example if u have a clothing store ask if they have helped other clothing stores before if they have it’s a good sign
2 what services do u offer
not all agencies offer the same services some focus on social media some are good at seo and some are experts in performance marketing ask them what digital marketing services they offer and if they can handle everything u need if ur goal is quick results ask if they are also a performance marketing agency
3 how do you track results
a good agency will always track their results ask them how they measure success and what tools they use for example do they use google analytics to see how many ppl visit your website do they send regular reports to show what’s working if they can’t answer these questions clearly they might not be the right choice
4 what is your strategy for my business
every business is different and needs a different plan ask the agency what strategy they will use for ur business do they understand your target audience and goals for example if ur selling baby products they should focus on reaching parents if they talk about a one-size-fits-all strategy it’s not a good sign
5 how do you handle my budget
budget is very important especially for small businesses ask the agency how they will use your budget to get the best results do they have experience working with small budgets or do they only work with big companies a good performance marketing agency will know how to make every dollar count
6 what platforms do u recommend
not all platforms are good for every business ask them which platforms they think will work best for ur business for example if u have a restaurant facebook and instagram might be better if u sell software linkedin might be the right choice a good agency will know which platforms to use
7 can u show me examples of ur work
a good agency will always have a portfolio of their past work ask them to show u examples of campaigns they have done for other clients this will give u an idea of what they can do for ur business if they don’t have any examples it’s a red flag
8 how do you handle communication
communication is very important when working with an agency ask them how often they will update you about the progress of ur campaigns will they send weekly reports will u have a dedicated account manager who u can contact anytime if they don’t have a clear communication plan it might be hard to work with them
9 what happens if something doesn’t work
not all campaigns are successful ask the agency what they will do if something doesn’t work will they try a new strategy or just keep doing the same thing a good performance marketing agency will always look for ways to improve and get better results
10 how much will it cost
last but not least ask about the cost of their services do they charge a flat fee or do they take a percentage of the results they get for u make sure u understand their pricing before u sign any contract
red flags to watch out for
here are some warning signs that mean u should stay away from an agency
1 no portfolio
if they can’t show u their past work it’s a bad sign it means they might not have enough experience
2 guaranteed results
if they promise guaranteed results like being number one on google in one week be careful no one can guarantee that digital marketing takes time and effort
3 cheap prices
if the price is too low it might mean the quality of their work is not good remember u get what u pay for
real-life examples of successful agencies
here are some examples of businesses that worked with a digital marketing agency or performance marketing agency and got amazing results
a local bakery
this small bakery wanted more customers but didn’t know how to reach them they worked with a digital marketing agency that created facebook ads and instagram posts soon their shop was full every day
an online store
an online store selling shoes worked with a performance marketing agency to run google ads the agency focused on getting clicks and sales within a month the store doubled its revenu
a fitness trainer
a fitness trainer wanted to find more clients they worked with a performance marketing agency that created targeted ads on instagram soon they had so many clients that they had to start group sessions
how to find the right agency
here are some tips to find the perfect agency for ur business
1 do ur research
take some time to research different agencies check their reviews read their blogs and see what services they offer
2 ask for referrals
if u know other business owners who worked with an agency ask them for referrals they can tell u about their experience and recommend a good agency
3 compare options
don’t pick the first agency u find talk to a few different ones and compare their services experience and pricing
why egypt is great for digital marketing
egypt is full of young ppl who love social media and shopping online this makes it a perfect place for digital marketing and performance marketing also things are more affordable here so even small businesses can afford to work with an agency
get started today
if u want ur business to grow find a digital marketing agency or performance marketing agency today remember to ask the right questions and look out for red flags soon u will find the perfect agency and see amazing results for ur business