A detailed guide on launching a fitness streaming platform

Given the existing pandemic and socially distant environment, practising at-home fitness has become the new normal. People feel hesitant to go back to gyms and fitness centres even when the lockdown is lifted up. Most of them prefer a good  online fitness streaming platform  to keep up with a healthy and fit routine. As per a Statista article, the fitness apps market is expected to grow at a 20.36% CAGR by 2025. Have you been planning to launch your online fitness platform? That is simply awesome!

In this article, we shall discuss all the steps that are involved in the launch of a fitness video platform. Read on!

Reasons to create online fitness streaming platform

Do you know there are around 4.66 billion active internet users worldwide? Given the huge numbers, it makes sense to invest in a fitness streaming platform and reach the maximum number of customers. In this section, we’ll study the best reasons you should consider creating a video platform for your online fitness platform. Let’s study them one by one.

  1. Growth potential in digital-focused fitness

The fitness industry is not alien to the rising popularity of digitalization and can take the best advantages out of it. A fitness video streaming platform can help you connect with more clients and expand your reach in present virtual times. Videos help you communicate to your audience instantly and guide them through fitness activities without any hassles.

  1. High monetization scope

There are numerous options to gain monetary benefits via online fitness streaming platforms. One way is to offer your audience paid downloadable workout video packages. You can also consider selling fitness equipment online or launching a healthy diet ebooks, and much more.

  1. Helps showcase unique content and build your network

With online fitness programs, you can create fitness app and share unique fitness content specific to your industry. In today’s digital environment, good content is a game-changer. You can come up with new fitness trends to attract audience attention and expand your network.

Ways to create & launch fitness streaming platform

Have you been planning to launch your own fitness streaming service? We can help you craft the best fitness platform. Just follow some simple steps mentioned below:

  • Decide your offerings

For creating an online fitness platform, it is important that you first select your offerings. This means that you need to decide whether you’ll be offering fitness consultancy, workout plans, nutritional advice, or others. Make sure that your offering is virtually feasible.

Perform research to find out what people are actually looking for and study the market for finding out the latest trends.

  • Select your business revenue model

There are three kinds of business models to choose from. Let us discuss each one of them one by one.

  1. Transactional  video on demand

In this, the user pays a one-time fee to access your video content. You can charge a good price for your downloadable program package and sell it for years to come. It also enables you to boost your business through referrals.

However, there are some demerits in the model too. Your income may not be recurring and predictable. You constantly need to find new customers to keep your income flowing.

  • Subscription video on demand model

It requires users to pay a monthly subscription fee to access your online fitness classes. You can create, post, and share new content as per the latest requirements of your customers.

Such a business model helps you earn a recurring income. It is scalable and you can easily promote it online. However, you will be required to invest more time on regular content creation.

  • Advertising-based video on demand

Users can access your video content for free if they agree to watch some advertisements. One of the most popular examples of such a business model is Youtube. The AVOD model is best for those who have a huge client base.

The best advantage is that you can attract the audience’s attention instantly by providing them free content. However, one demerit is that they might get distracted due to several unwanted ads.

  • Choose the type of streaming for your online fitness class platform

When it comes to choosing the type of streaming for your fitness streaming platform, you have two options. Let us cover them one by one.

  1. Live streaming for fitness sessions in real-time

With live streaming, you can interact with your customers in real-time. You can assist them virtually and make sure that they are exercising in the right ways. Also, you’ll be able to set up a defined schedule for your clients.

However, there are no retake options on live streaming. So, you need to be thorough with your fitness sessions.

  • Pre-recorded online fitness classes

Pre-recorded sessions offer flexibility. You can post your videos whenever it is convenient for you. This type of streaming enables you to offer better presentations and eliminates the possibility of errors. But there’s one limitation to this. You can’t offer customizable fitness solutions with pre-recorded streaming.

  • Build your fitness streaming platform

Some top features that you should definitely include in your platform are 100% customized options, DRM & security, cloud storage, compatibility with multiple devices, CDN, and much more.

  • Fix your charge

Set a fixed price for your online fitness programs. You can either set a monthly subscription fee or a yearly price. Free video access can also be provided for a limited time period.

Simple hacks to increase your fitness video subscription base

Wondering how to grow your online fitness subscription customers? Fret not. We are here with some easy tips for you. Let’s have a look at them one by one.

  • Referral programs

You can come up with referral offers to expand your reach. People like the idea of discounts and offers. They are  more likely to subscribe to your platform if it comes with some referral code and benefits. 

  • Build customer loyalty

Invest some efforts in building relations with your customers. You can ask your subscribers to sign up for your newsletter. This way, you can keep sharing your latest content updates with them. It will make your clients feel that you are a reliable fitness source and authority and increase customer loyalty.

  • Come up with unique content

Regular posts and updates help your audience stay in touch with you. They will look up to you for new information. It helps you enhance your retention rates.

  • Stay in trend

Watch out for the latest industry trends online. This helps you craft better video content for your audience. These days, people look forward to whatever that is trending on social media. So, make sure to craft content that matches with the latest customer expectations.

Conclusion

We hope our article helped you understand the steps concerning the creation and launch of your online fitness platform. Just keep the points mentioned above in mind and move ahead with your plan. We wish you good luck for all your endeavors!