September 21, 2021

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Different Kinds of Social Media Marketing: Know Which To Choose

3 min read
social media marketing strategy

Without social media marketing, no business can survive in this era of the internet and technology. When it comes to business growth and sustenance, it must have a social media marketing strategy. There are different types of social media marketing strategies, a business can rely on. Handling promotional activities on many social media platforms like Connected India, Facebook, Instagram, etc. needs a strategy. 

As the market trends keep on changing with time, it gives birth to different opportunities in many sectors. Social media marketing can help businesses to meet seasonal demands. It is important to select the right type of social media marketing based on your marketing goals and needs. Understand several types of social media marketing:

  • Relational marketing 

Using this strategy will assist you in building an ever-lasting relationship between the brand and the customer. It does not put any impact when the customer has used and exhausted its services or products. If you want a loyal customer base for your brand, then this social media marketing strategy is ideal for you.

  • Content marketing 

In this strategy, a business or brand needs to create engaging, unique posts and content relevant to their niche. This way, they can entice their targeted audience. But make sure to understand this strategy needs consistency and effort to develop promising outcomes. The game is about producing quality content with the use of the right marketing techniques. 

  • Branding 

A brand needs to showcase its image in public and it is all about branding. Undoubtedly, social media platforms assist businesses to enhance or develop a specific brand image. This brand image will leave imprints on people’s minds. Before using any branding strategy, you need to comprehend your customer needs and expectations and then go with the right method to get enhanced customer satisfaction. 

  • Conversational marketing 

Social media platforms seem to be a great way to develop and maintain relationshipsbetween users and businesses. Under this strategy, conversations need to be emphasized that can appeal to customers to stay connected with brands for a long time. Conversational marketing is all about creating and posting valuable content on social media sites like Connected India, Facebook, and Instagram, creating groups and communities with its users. This way, businesses can bring success as it maintains the close relationships between them and users. 

  • Permission marketing 

This strategy is implemented at a personal level between a brand and a consumer. Email marketing is one type of permission marketing, which needs a customer’s consent to start a personal relationship with a particular brand. Apart from email marketing that needs a signing up of a customer, there may be some other hacks that businesses can follow. This strategy demands knowing the customer’s interests and involves with them accordingly. 

Social media marketing has turned out to be a simple and demanding way of attracting customers to the brand,enhancing their engagement, and sustaining long-lasting and better relationships between brands and customers. However, regardless of the type of social media marketing a business goes with, it needs to be executed well with the necessary guidelines and techniques. 

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