Even if you don’t follow the market and the emerging technological progress, you know that we have already entered into an era of marketing ruled by smartphones. The mobile revolution has already touched its advanced stage. Almost every adult is using a smartphone and they are using it for a lengthier period of time every day.
Our usual day begins and ends with mobile devices. This simply means that if you want to attract your target audience, you need to enter into their mobile (literally). Various marketing and advertising techniques have been devised to reach potential customers through their mobile devices. One of those possible techniques is the Pay Per Click (PPC) ad operations.
Here we have listed some advantages of mobile PPC that can show its potentiality.
Highest Click Through Rate (CTR)
Let us tell that Click through Rate (CTR) is the ratio of people attending a webpage who clicks on the external links given on the page. As a promoter or a business owner, you must know that a higher CTR means you get a greater chance to convert the leads. Studies and researches show that mobile gives higher CTR as compared to PC or tablets. This clearly means you can earn more when you spend on mobile PPC.
Mobile Cost Per Click (CPC) is more cost-effective
When you run a PPC ad campaign, you definitely need a budget for the campaign. Various studies have shown that the Cost Per Click (CPC) for mobile is way less than the CPC for PC or tablets. Just imagine, you need to pay less for the same ad on mobile devices and get more percentage of clicks on the mobile devices. It is a win-win game without a dilemma! However, you’ll need to make an effective strategy for your mobile PPC ad campaign to be more strong. You can read this mentioned article here to know the technique to make your mobile PPC ad campaign more powerful.
The growth rate of mobile devices is high
There are a lot of people browsing through their PCs but the bulk of them browse the web for work-related projects and hence tend to ignore any ad. In fact, lots of them use ad-blocking extensions on their browsers. On the opposite, mobile browsing is individual browsing and hence people are lenient about flashing ads. This simply means you get a high growth rate when you invest in mobile PPC rather than desktop or laptop PPC.
Mobile search outcomes are more compatible with ads
The search result that Google brings to the mobile searchers is distinct from the search result seen by the PC’s web browsers. The search results of PC are leaned towards information-oriented organic search results while the SERP of mobile devices is more likely towards ads. This is because; Google knows the mobile searchers need immediate buying information. By opting for the ways of Google you can always leverage more advantages.
Mobile users are ready to take action
Many surveys have shown that mobile users are often ready to take action. When users search for a product and or service if you have succeeded to attract them with your PPC ad, then they’ll order it immediately. Many a time the mobile users search for a particular product online for correlating prices while standing in a store. If you offer the product at a competitive price with any bonus then you’ll certainly make a sale directly. Anyone who practices their business sincerely will not miss this opportunity.
SEO is of less use to attract mobile traffic
You might have a great SEO team and so you might be assuming that you do not need PPC ad campaigns. If you are targeting only PC users, then you are right! SEO is much more powerful than PPC. But, as explained in the above point, the mobile search result is more likely towards ads rather than organic results. When the person gets what he is watching for immediately on the screen why would he try to scroll down and see the original results? SEO is not dead but you need to mix some portions of mobile PPC to leverage the full profit.
PPC brings targeted traffic instantly
Any online business wants targeted traffic. Obviously, SEO has known the best way to bring targeted traffic. But, SEO tactics take months or even ages to bring the wanted result. Patience is a good thing for long-term benefit but don’t you need some immediate success? Obviously, you do! Mobile PPC brings you that instant success in the form of sudden buyers for your product or services.
The best tool to measure the effectiveness of Keywords
As discussed earlier, SEO tactics take time in showing you the result. So, if you took the wrong keyword for your product or service you won’t know it unless you have spent some months. You can use PPC to test the result of keywords and then use the most relevant keyword in your SEO strategy for long-term progress. Being one of the most durable methods of ad campaigns, the mobile PPC can work as the best testing tool for keywords for your business progress.
More superior advertising strategies can be linked to mobile PPC Ads
You can add more superior advertising and marketing strategies with your PPC ads. Let us take the example of a click-to-call ad extension; when you combine your phone number with your PPC ad, you’ll gain more numbers of turning traffic and clicks.
The mobile users will happily tap into your ad to call you and get data regarding your product or services. Similar is the location extension that plays an important role in enhancing your visibility on mobile searches. The PPC can also be used to interlink some high-level options of retargeting the leads that didn’t transform instantly.
You can get so many advantages by including a mobile PPC ad campaign for your business. So, what are you waiting for?