Marketing campaigns are essential for a company’s success. They can ensure that your targeted audience not only hears about your products and services but ends up investing in them as well. Therefore, you must plan and execute your marketing strategies flawlessly.
When you’re looking for the most effective way to increase your brand awareness, giving out freebies can be optimal. You can consider giving free promotional umbrellas as a part of your next marketing strategy.
If you’re confused about which type of umbrella would be most suitable for your requirement, here are aspects to consider.
Decorative or Functional
Umbrellas can be given for two purposes, for decorative purposes or to be used daily. Decorative umbrellas can come in various designs and are great for being showcased. However, they might not be ideal for your requirements when you’re looking to increase brand visibility.
On the other hand, people can use functional umbrellas to protect themselves against specific weather conditions. They can be made to protect from sun, wind, rain or snow. They can also be ideal for various occasions and settings, like golf courses, restaurants and more.
Sizing Options
Depending on your requirements, you can find umbrellas in various designs and sizes. Here are several types of umbrellas you can look into getting:
- Compact umbrellas: These can be carried in small bags and as carry-ons by users. They are travel-friendly and can be used by everyone, from kids to adults. You can even find foldable variants that can be sized down even more than the conventional compact umbrellas.
- Standard umbrellas: Medium-sized umbrellas come with long handles that are ideal for corporate settings or when you’re looking for a larger-sized umbrella. They can come in the traditional round shape or even a square shape.
- Large umbrellas: These are meant to be permanently used as standing protection. You can find them available at golf courses, restaurants and other open areas that require shaded areas.
Choices Available
When you want to make the most of your promotional umbrellas, you need to ensure that you have many choices available for your benefit. Your provider should give you multiple options, from different colours to different umbrella shapes.
You can also find umbrellas with an automatic opening mechanism or a simple manual opening function. The umbrella material can be either nylon or polyester, and the colour opacity can be left up to you. You have to ensure that you can choose the type of handle that goes on the umbrella, whether that’s steel, aluminium or wood.
Your Budget
If you’re planning to mass-order your umbrellas right away, you should consider setting a budget. You don’t want to go overboard by overspending on freebies, so thoroughly consider what requirements the umbrellas should be fulfilling.
Once you have a budget, you can start looking at potential vendors who can offer you the quality you need for the price you want. When placing a bulk order, you will find that many vendors will provide you with wholesale pricing.
Customisation Available
Since the umbrellas you’re planning on ordering are for promotional purposes, you should ensure that your branding is clearly visible on the umbrella. You can find a range of customisation options available with vendors, like a fully printed umbrella or one with a custom logo on it.
If you’re unsure about what type of customisation would be optimal for your promotional campaign, contact the customer service team so you can get the help you need.
Choose the best umbrellas for your promotional purposes with the help of these tips.