August 17, 2022

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How to make a compelling corporate video: 3 Tips from industry experts

3 min read
compelling corporate video

A video that makes an impact and doesn’t simply disappear in a sea of corporate videos can be challenging. Your fight for visibility will not just be with your competitors, you will also be up against smartphones, web content, and other distractions to grab the undivided attention of your target audience. The better the quality of your corporate video production in Brisbane, the more the chances to successfully engage your audience with it.

However, several companies make the mistake of creating dull and stodgy corporate videos rather than focusing on entertaining content. Understandably, corporate videos are supposed to convey important information. However, sharing facts and figures isn’t the only purpose of corporate videos. So we asked a few industry experts for their tips on creating the perfect equilibrium between informative yet entertaining corporate videos and compiled their tips in this blog.

But before diving into it, let us first understand what is a corporate video production Sydney:

What exactly is a corporate video?

Corporate videos encompass all video communications used for internal or external corporate messaging. The pool of audiences targetted by corporate videos sets them apart from traditional video advertising. Where a conventional video advertisement intends to reach out to the general public, corporate videos hook the attention of a specific audience. It could be a video made to showcase the financial results to the stakeholders or promote a new initiative by the company.

Now let us look at some tips to produce a successful corporate video production Sydney for your company.

Establish your objective

Corporate videos that succeed have cohesive messages, largely achieved through meticulous planning. It is also the right time to set your tone with your audience. You need to avoid overbearing buzzwords, but you also need to avoid slipping into too much casual jargon, killing the essence of the corporate video. Moreover, ensure your corporate video strikes a chord with the viewers.

Short and crisp script

In video scriptwriting, beating around the bush often kills the original purpose of it, and your audience may not stick around for longer to wait and see what is it about. It is understandable to be tempted to produce an information-packed video but bombarding your consumers with too much information may have an opposite effect than intended. Maintain a steady pace while using concise language and effective visuals.

Don’t underestimate the power of a professional

Sometimes, a professional shot video is all you need to differentiate between mediocre and great content. A successful creative corporate video relies heavily on lighting and sound. You should focus on investing in good quality production equipment. Furthermore, you can also take the help of a professional corporate video production company in Brisbane.

The Takeaway

Simply stating that a corporate video is important for your business would be an understatement. The well-thought-out fusion of audio and visual elements can help you make massive improvements in your performance. By following these three tips, you can take your corporate video production to the next level. 

Are you ready to make videos that engage? Connect with Pickle Pictures today to create magic!

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