Marketing with Social Media: 5 Ways to Tap Into the Potential of Digital Marketing
Do you want to know how to market yourself or your company with social media? Even if you think you’re not up on the latest tips and trends, the internet is an inexhaustible source of information for social media marketing. In this article, Thematicessay covers five ways to tap into the potential of digital marketing.
1) Create a branded social media account:
This allows for transparency and communication. You can be more personable with followers by adding details about your work ethic, life outside of work, and even daily thoughts that may not seem relevant. You can spark the imagination of your audience by creating a personal brand and social media account. This helps you tell a story that is relevant to your industry, what you hope to achieve with your company, and the community of people who like what you are doing.
2) Start small:
It may seem ambitious to start an entire social media campaign from the ground up in a short period. However, this is not the case. While many new companies create a Twitter feed and Facebook page at launch, it takes time for followers to grow in numbers and publicity. Instead of starting with such a large platform, it is better to start small on smaller platforms. The next step is to start joining groups and posting content that can be shared with others so that you start building a consensus.
3) Share stories:
Whether you are the CEO of a small company or an international sensation, your audiences will appreciate your stories. By sharing experiences and ups and downs in your professional life, you build rapport with the people who care about your career. This is best done in the form of photos, videos, blog posts, and comments. Once you share these images on your social media platforms, they can spread virally to other sites through share buttons that appear on many websites.
4) Maintain accounts:
Focus on maintaining your accounts regularly and keep any information relevant to what is going on. While your followers may like to see random thoughts or funny pictures, relevant information is crucial to not only building a following but maintaining it as well.
5) Don’t overwork:
While it may be tempting to stay up late into the night managing your social media accounts, this is not the best way to use your time. It might be better to publish one post in the morning and visit again in the evening when you have more free time. Also, it’s important not to be overeager and disappear for weeks on end. By interacting with followers, you show others how open and transparent your company can become while also humanizing yourself and providing entertainment that builds rapport.
These tips can help you use social media to your advantage. However, it is up to you as a business owner to decide where and how you would like to advertise your products or services.
A social media presence is an important tool for marketing. You don’t need to be a “social media expert.” It’s about understanding how people use social media and why they use it.
You can focus your marketing efforts on driving traffic to your website, or you can create a rich user experience by providing engaging content on social media channels that builds your brand awareness. From the consumer point of view, it’s all about being present in places where they are already spending time and making sure that content aligns with what they’re looking for.
Here are three examples of companies that are effectively using social media to market.
1. Say hello to Joe’s Cookies. After being featured on Food Network, Joe’s Cookies was sold out in a matter of hours! During the height of the holiday season, they had more than 10 million Facebook fans and were selling more than 100,000 boxes per week. They went from being a small bakery in New York City to a national brand because their story was exciting and they were engaging with customers on social media.
2. The YouTube phenomenon. According to their own estimates, YouTube is visited more than 100 million times a day. Millions of people are watching videos on Facebook, Twitter, and Pinterest every day. You’d better believe that they are watching videos from brands and businesses about what they do and why they matter. If you’re not there to tell your story, somebody else will tell it for you—and it may not be the one you want told!
3. Domino’s Pizza is using social media to help them reinvent their brand by listening to customers’ concerns and talking back to them by creating ads that show how seriously they take quality control issues. According to the article in Advertising Age, after putting on an ad campaign on Twitter and Facebook, their complaints dropped by 49%. There’s no doubt that Domino’s management team was thrilled with the results.
As an entrepreneur, you can follow these examples and learn something about how social media can be used as a marketing tool. Think about what your potential customers are doing online and consider ways that you could engage with them in an authentic way.
Hi. My name is Kathy Keeks. I’m a writer and digital marketer with a passion for content. I write blog posts, articles, and social media posts for others. I love to travel, Netflix and Beyonce. I love what I do! I help people find their voice and tell their stories. I love to write and am always looking for new projects. Now you know everything about me, too.