7 Most Common e-Commerce Website SEO Pitfalls


Many business owners feel that e-Commerce and SEO are mutually exclusive or that they are not equally significant. “If I’m trying to sell something, why does SEO matter?” has been posed by a number of business owners. Others are employing the same SEO techniques that they employ on their main website.

You may be familiar with SEO, but are you familiar with SEO for e-Commerce Website? There is a distinction, contrary to popular belief. If you’re not getting hits from potential clients, you’re probably missing out on sales as well. Here are some tips from the team, which is a particularly specific aspect of web marketing.

Recognize the distinction

The first thing to remember is that combining e-Commerce and SEO can be a complete nightmare. Internal pages on most websites compete with one another for SEO purposes rather than strengthening one another. It will be more difficult to get your SEO up and running without a good URL structure. One of the reasons you should do so is because of this.

Determine any potential problems.

After you’ve grasped the distinction, you should do a site audit to look for potential problems. Missing header tags, duplicate pages, redirects, and other basic problems should all be avoided. These are the initial technical features of your website that you should examine: Meta descriptions, meta titles, and duplicate content pages should all be updated.

Set up e-Commerce tracking.

When it comes organic traffic growth is crucial, but it is not the most important component. Traffic that does not result in sales is essentially useless. You need to be able to track the results in terms of money. Clicks, ranks, and page views are all good, but money in your account is more crucial. Your link authority is squandered by an inadequate link structure.

Your efficient link structure is determined by the way you categorise and organise things in your e-Commerce store, as well as the URL structure and information architecture. Products must be divided into categories and subcategories. The hierarchy of your URLs should represent the organisation. If you don’t do this, your link architecture will be inefficient in terms of SEO.

The race is won by going slowly and steadily.

When it comes to your entire SEO strategy, avoid making the common error of trying to handle everything at once. This is a lot of work, and if it doesn’t work out, it might end up blowing up in your face. You only want to make minor updates to a few areas of your website. This offers you an opportunity to see if it works and if the modifications you’ve made are effective.

SEO is still important.

On their product pages, e-Commerce sites frequently lack effective SEO. This could be due to text, code, or other content difficulties. Duplicate content from other parts of the site, a lack of unique content, or insufficient product information are all possibilities.

It will be impossible to compete without keyword targeting, video, and graphics, especially if you are in a competitive niche. You must ensure that you do not have duplicate material across your entire website, as Google frowns on duplicate content, which can result in worse ranks.