When to post on Instagram in 2021?

After Facebook and Twitter, Instagram is the largest social media platform on the planet. Instagram has just over 1 billion subscribers, half of which are active every day. With such a large potential audience, it’s no wonder that many Instagrammers are trying to improve their visibility on this platform. But when exactly should you publish content to impact as many people as possible, given that these users are spread all over the world?

When is your target community most active on Instagram? What hour of posting results in the highest engagement rate? Read on to find out when to post to Instagram in 2021.

The best times to post on Instagram in 2021

Most Instagram followers spend about half an hour a day on the app, seeing the stories of the influencers they follow. These stories never last longer than 24 hours. This is exactly why it is important to choose the right time to post. When should you post on Instagram to have the best visibility in 2021?

The first answer to this question is very general: some studies that were done between 2017 and 2018 have managed to find the most favorable times for the publication of your content:

  • Every day of the week at 5 a.m.
  • Mondays between 11 a.m. and 5 p.m.
  • Tuesdays between 9 a.m. and 6 p.m.
  • Wednesdays 11 a.m. and 3 p.m.
  • Thursdays at 11:00 a.m. and between 3:00 p.m. and 4:00 p.m.
  • Fridays between 9 a.m. and 4 p.m.
  • Saturdays at 11:00 a.m.
  • Sundays between 10:00 a.m. and 12:00 p.m.

If you tag, like, buy, or comment at these specific times, you’ll have the best chance of maximizing the visibility of your posts. Of course, you also have to take your personal preferences into account. These are just aggregate stats, but keep that fork in mind when posting your next photos or videos.

What does Instagram’s algorithm say about it?

If we only took the Instagram algorithm into account, we would have a much different time frame. According to the algorithm, the most favorable publication times are:

  • Mondays between 7 p.m. and 10 p.m.
  • Every Tuesday at 3 a.m.
  • Every Wednesday at 5 p.m.
  • Thursday and Friday between 1 a.m. and 2 a.m.

The Instagram algorithm tends to favor content that is posted when very few other users are doing it. The algorithm will further increase your chances of success if your freshly published post has a high engagement rate with those who just saw it (with likes and shares).

Instagram statistics of your account

In 2021, there are therefore many Instagram statistics that will allow you to determine precisely when it is best to publish your Instagram content. This is even part of the basic functions of the application. You will be able to check the statistics of interactions with your subscribers, in order to better know the activity schedules of your Instagram audience. Get real and fast instagram followers via SuperViral Au and improve your statistics on instagram.

You can find these statistics in Instagram settings. Go to “statistics” and then to the “audience” tab. There you will find interesting data collected by Instagram on the availability of your Instagram followers.

There are also applications such as “Later”, which will allow you to schedule the publication of your Instagram posts. This program allows you to automate the publishing process taking into account the hours of connection and interaction of your audience.