THE ART OF SUCCESSFUL BLOGGING – 12 BLOG STRATEGIES, TIPS & TRICKS

BLOG STRATEGIES

Successful blogging can also be yours with these 12 blogger strategies provided, you are prepared to understand a blog as an investment in the future of your business, your brand and your reputation. 

Your status quotations:

1.  You do not have SEO, google or any other ad budget, but you want to generate traffic and customers. 

2. Your online advertising, Adword, or SEO budget will run out of oars, and you’ll need to become more efficient, which will increase your ROI. 

3. There are (few) visitors coming to your website, but you want more.

The solution: Start a blog and write about the topics that make up your business and your products that solve problems.

The art of blogging are up-to-date tips and tricks from a survey of top bloggers to help make your blog even more successful.  it’s not just a matter of content.

THE ART OF BLOGGING – 12 STRATEGIES FOR SUCCESSFUL BLOGGING

Two million blog posts are published every day. If you want to differentiate yourself from this crowd, you need to master and apply the following 12 blog strategies and mechanics as a basic tool of the day. With the following tactics, you differentiate yourself and can land very far in front. This is what distinguishes top bloggers from bloggers :

  1. Invest Time: Only 5.5% of bloggers spend 6 hours on a typical blog post.
  2. Going deeper: Only 4.9% of bloggers write an average of 1500+ words per post.
  3. Daily Contribution Flood: Only 4.7% of bloggers publish daily.
  4. Blogger editors: Build a team and a perfect process –  Only 2.8% of bloggers use more than one editor in their own workflow process.
  5. Add audio and video – Only 2.6% of bloggers work with audio content.

12 BLOG STRATEGIES, TIPS AND TRICKS:

# 1 THE AVERAGE BLOG POST TAKES ABOUT 3 HOURS OF WORK

  • The average blog post takes 3 hours and 16 minutes.
  • About 12% of bloggers invest more than 6 hours in each post.
  • Invest in a contribution for at least 3 hours, better more. 

# 2 BLOG ARTICLES ARE GETTING LONGER AND MORE VISUAL

  • Blog posts are getting longer and longer.
  • The average blog post contains about 1050 words. 
  • Shorties, so mini-posts with 500 words or less are rather declining
  • Extensive posts with 2,000+ words have doubled.
  • Analysis: Bloggers who write longer posts get better results in engagement.

# 3 CONTENT WORKFLOW: FOUR EYES SEE MORE THAN TWO

  • More than one in four bloggers has a formal process for blog editing.
  • The percentage of bloggers with multiple editors (content workflow) has doubled.

# 3 BLOGGING IS PASSION AND HAS NO NORMAL BUSINESS HOURS

  • 78% of bloggers write at various times of the day and on weekends.
  • 4 out of 5 bloggers write outside working hours.
  • Only 22% write “during business hours”.
  • 8% of bloggers write before, during and after work, as well as nights and weekends.

# 4 BLOGGING IS NOT JUST A JOB, BLOGGING IS LIFESTYLE!

  • A large percentage of bloggers develop the content from home.
  • Blogging is a mobile megatrend without physical boundaries, because 81.4% blog from everywhere – eg in bed, on trains, planes, libraries – in detail bloggers say:
  • … on the laptop in bed (I myself like travelling, from hotels – mostly early in the morning – me)
  • … in the lobby of my mechanic
  • … pretty much everywhere I write
  • … I write on the phone while driving on the bus and edit later on the computer
  • … on the train, in the office, at lunch, in the kitchen, everywhere
  • … at the bar with a beer
  • … in the car as an audio recording
  • Everywhere, anytime, all the time. There is no limit to space and time – that is, creating content is more than a job – blogging is a lifestyle.

# 5 THE BLOG TREND GOES FROM QUANTITY TO QUALITY!

  • Most bloggers (54%) publish at least once a week.
  • Almost 14% of bloggers are inconsistent in their frequency of publication.
  • Only 4.3% of bloggers who publish weekly or more often require 6 hours or more per post.
  • 83% publish monthly or more often.
  • There is a reverse correlation between time invested per post and publishing frequency.
  • Bloggers with extensive and elaborate contributions do not blog so often.
  • Nevertheless, about one out of six publishes less than once a month or rather irregularly.
  • Challenge: Producing quality content costs time and effort.
  • The trend goes from quantity to quality.

# 6 BUSINESS BLOGGERS ARE NOT PERFECTIONISTS AND MOSTLY WORK ALONE, ONLY A THIRD HAVE A “LECTURER”

  • The vast majority of bloggers (73%) act as their own editor.
  • Only a small minority of bloggers (15%) use a formal editorial process.
  • 30% of blog posts are checked by third parties before they go live.

# 7 BUSINESS BLOGGERS ARE ALSO RESEARCHERS, CLIENT SERVICE AND SALES MANAGERS

  • Most bloggers (53%) blog professionally for other blogs and customers.
  • Only 14% of bloggers write most of their blog articles for customers.
  • Many bloggers write for more than one company.

# 8: POSTS ARE PUBLISHED ON MANY BLOGS, DIGITAL SIGNATURES ARE MORE IMPORTANT

  • Less than 5% of bloggers publish most of their content on other websites.
  • The majority of bloggers publish on customer websites, for press & media companies or create guest posts on other blogs.
  • Only about one in twenty bloggers spend most of their time on other websites.
  • The importance of Google Authorship and digital signatures is increasing.

# 9 BLOG PROMOTION: TRAFFIC VIA SOCIAL MEDIA, SEO AND EMAIL MARKETING

  • Social media is by far the most popular blog promotion strategy for 94% of bloggers
  • Only 1 in 20 bloggers paid to increase traffic for their posts
  • Sharing content through social media is quick and easy and is therefore used by almost all bloggers.
  • Sometimes blogging is almost indistinguishable from social networking.
  • SEO (search engine optimization) is easy, most bloggers optimize blog content.
  • E-mail marketing is more difficult and time-consuming and requires more editing, design, and list management. That’s why only a third of bloggers use this tactic.
  • Social sharing is used universally.
  • Only one in six bloggers works with other influencers.

# 10 BLOG MONITORING: BLOG MARKETING ALSO REQUIRES SOCIAL MEDIA MONITORING AND ANALYSIS

  • Half of all bloggers do not engage in continuous social media monitoring or blog analysis to measure the success of blog entries. 
  • 27% of bloggers occasionally use Monitoring & Analytics.
  • Writing is creative, but marketing requires analytical skills.
  • A good percentage of bloggers have the skill set to perform analysis.
  • Successful big bloggers (or at least a quarter of bloggers) use analytics. That’s what professional blog monitoring looks like:

# 11 LONGER BLOG ARTICLES PERFORM BETTER

  • 80% of bloggers create content that is an average of 1000 words or less.
  • 5% of bloggers write 1500+ words per post on average.
  • On average, bloggers write around 800 words per post.
  • A solid majority of bloggers (61%) write posts of equal length: 500 – 1000 words, although research shows that the ideal blog post length for SEO is more than 1500 words
  • Only one in twenty bloggers produce content with long contributions
  • A small percentage (only 14 respondents) usually write epic and long articles.

# 12 PERFORMING PICTURES, CHARTS, INFOGRAPHICS AND VIDEOS BLOGS

  • Three out of four bloggers include images and graphics in their posts.
  • Half of all bloggers use more than one picture per post.
  • 25% of bloggers only use text, though blog posts with pictures attract more visitors.
  • Half of all bloggers create content with multiple images.
  • More than 30% of bloggers use lists ( like these )
  • Nearly 15% of bloggers use video, which does not mean that the blogger produced the video itself (it can be any video from YouTube).
  • On the other hand, very few bloggers use audio.

 Conclusion: Successful bloggers publish several posts per week, each with over 1,000 words. They write both in the office and at home and after work. They usually take between two and three hours for a typical post and are largely independent. The use of pictures, charts, infographics and videos makes an article particularly successful. 

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