Understanding Business Impulsive Buying Behaviour

Purchasing behaviour is one of the significant components of impulsive buying behaviour. Impulsive buying behaviour is usually high when a person is earning a lot. However, impulse buying behaviour is not stopped due to income. Usually, the people who cannot afford it are also buying products due to impulse buying behaviour.

Moreover, it has been observed by Akyuz (2018) that when a person is earning more, his impulsive buying nature tends to increase, which results in buying products that are not even needed. Furthermore, when a person has a sufficient amount of money, impulsive buying behaviour is not a big deal for them, but when a person is earning limited and spending more than that, it creates problems.

Window Displays

The window display of an outlet automatically attracts a person. Usually, whatever is on display relates to what is actually inside the store. According to Tifferet and Herstein (2012), it is common theories that if you want to attract a customer, make sure that the window display of your store is highly eye-catching, so it ultimately attracts the customers.

Moreover, it has been explained by Yaniv and Farkas (2005) that window displays are a source of revenue, as your window display is the focal source of how many customers enter your store. No matter whether the person wants to buy a product from your store or not, if the window display is attractive enough, they will enter your store. Trends and changes are part and parcel of the retail business.

Store Environment

There is always a spur behind the consumer’s impulsive buying behaviour. In this regard, the store environment has a significant role in increasing impulsive buying behaviour among consumers. The store environment determines the comfortability and association of the customers with the store. Moreover, it has been explained by Coley and Burgess (2003) that if you want to increase the sales of your store, it is important to design the store as per the lively colours. Colours play a major role in targeting the impulsive buying behaviour of the customers, as the colours of the stores give a soothing effect to the customers, which makes them stay in the store.

Furthermore, according to Husnain and Akhtar (2016), the temperature of the store is also another factor that directly influences the store environment. The temperature of the store makes the customer stay in the store. Consider if it is too cold outside, and the heaters are on inside the store, it will definitely give a calming effect to customers, and they will be more likely to stay. Hence they will roam around the store, which will urge them to buy the things that they do not even need. The store environment also determines the consumer’s visit in future.

If they like the store environment, they will surely come back. The store environment is a significant element that affects the customer’s decision of buying from that particular store (Husnain & Akhtar, 2016). Social media accounts can be link to the Websites for having the right set of traffic. Best VPN can be used for accessing the site for blogging and generating traffic,

Payment Method

Credit cards are the major source of impulsive buying behaviour; easy payment methods urge a person to spend more. It has been explained by Hausman (2000) that credit card eases the way of paying. Hence, the customer tends to buy more when he is paying through plastic money. However, paying from the credit eases the shopping for the time being, and it definitely generates difficulties for later. Usually, in such a digital age, people usually do not keep cash with them, and they keep plastic money with them since it is more convenient.

The customers seek immense pleasure when they are provided with the facility of online payment. According to Kempf, Laczniak, and Smith (2006), there is an increase in impulsive buying behaviour when the customers are paying through the card. The association is strong between impulsive buying behaviour and payment through credit cards.

Immediate need for money is decreased when a person has a credit card. Customers buy anything spontaneously when they have a credit card, online shopping has made a living easy, but all the credit goes to credit cards. The credit card plays a major role when it comes to huge amounts of paying, avoiding the instant need of paying huge amounts in cash (Kempf, Laczniak, & Smith, 2006).

Promotional Activity

Promotional activities are directly associated with the increased sales. However, it is important that the promotional activity is relevant enough to attract customers. The promotional activity increases the monetary sales, and it also creates a significant impact upon the customers. Usually, the departmental stores have promotional products placed in the front of the aisle that the customers can easily see. Moreover, according to Hausman (2000), promotional products are usually placed near the cash counter to attract customers directly.

In the line, they can get the product. No matter what the store’s nature is, be it: departmental store, restaurant, cafes, they all use the promotional strategy to increase their sales. Buy-one-get-one free promotions are the best way to get the attention of the customers. Impulse buying behaviour of a customer is triggered when they see discounted offers and sales. It has been observed by Kim (2009) that sales are the best to draw the consumer’s attention and trigger their impulsive buying behaviour.