When building a business, most people’s primary priority is to make money. Earning enough revenue for business success entails proper planning and profitable marketing strategies. Business owners focus on making the business thrive instead of reducing the company’s carbon footprint. But, did you know that you can make more money if you go green?
Green marketing refers to the promotion of ecologically friendly goods and services. With the alarming increase in the planet’s pollution, more and more consumers now care about spending their money in environmentally friendly ways. Hence, green marketing is now seeing considerable popularity growth in the market.
Applying green marketing can help attract more consumers. Still, it’s also a good practice for the benefit of our planet. Climate change is hastening at a very concerning rate, and global warming is also increasingly affecting more and more livelihoods. Making a sustainable and environment-friendly business can help reduce the carbon footprint and lessen your contribution to climatic catastrophes.
Although green marketing seems to be a noble approach toward mother earth, it can be a daunting switch for companies who previously practiced non-green methods. But, don’t fret! Here are some ways your business can save money by going green.
Drop the plastic, switch to sustainable packaging
Consumers also pay attention to the type of packaging. Often, it’s also what makes and breaks the deal. However, while aesthetic packaging can increase brand reputation and attraction, it’s also single-use. Afterward, the customers will only use the product and discard the packaging.
Thus with plastic being the number one contributor to the planet’s pollution, it’s only wise to lessen plastic use. Instead of using one-time-use plastic packaging, switch to a more sustainable option. Using sustainable packaging will also increase brand reputation.
You may use a smaller container or plant-based materials to create sustainable packaging when shipping. Compostable and biodegradable plastic are also great alternatives. It’s also best to have a packaging partner with environmentally friendly and sustainable practices to ensure your green goals.
Besides plastic, another thing to reduce is paper use. Many industries rely on paper for data collection and organization, which is crucial for business success. However, as paper leaves come from cutting down trees, it isn’t necessarily environmentally friendly.
Implementing a paperless working operation is one option for a corporation to start its “going green” journey. One business may do this by integrating cloud networks into their work processes. By scanning relevant documents into a cloud system, a corporation can significantly minimize the quantity of paper waste and other minor waste items purchased by businesses for printed papers.
With the advent of social media, it’s also wise to digitally promote your goods and services and avoid marketing through flyers and the like. Although physical flyers and billboards can also attain a significant audience reach, you can yield more customer attraction when you take advantage of the benefits of digital media.
Incorporate green pricing
Indeed, using more sustainable packaging and incorporating cloud networks into your business would aid your corporation in going greener. But, it also requires financial upkeep. Because of the more significant expense of sustainable design, environmentally friendly items typically have a premium value. Thus, one business strategy is to integrate green pricing.
Despite the high costs of sustainable ways, buyers would still be eager to pay for them. Consumers are always willing to do something for the environment and likely buy your products and services. But, it’s also important not to sell your customers too short.
If you charge high fees for your eco-friendly items, provide specifics to demonstrate that your goods are worth the price. Remember that the larger your purpose, the better your chances of gaining awareness for your brand’s products.
Lower business utility costs
Your products and packaging aren’t the only ones that need to be environmentally friendly. Consequently, one should also rethink whether their work environment contributes to global warming and climate change. As a business owner, you should also consider the costs and fees associated with running your business and office.
Consider using LED lights rather than incandescent lights. Compared to incandescent lights, LED lights can consume 75% less energy and last 25 times longer, resulting in significant savings. In addition, LEDs are the most energy-efficient lighting technology in the market. Moreover, some LEDs have a lifespan of 20 years or more.
While slightly more expensive than incandescent at first, these bulbs pay for themselves in energy savings and reduced replacement costs. Looking at it on a much bigger scale and ending on the size of your business and where your location is, you might save hundreds or even thousands of dollars each year.
Why You Should Go Green
This guide gave you a run-down list of how your business can go green. But, before incorporating these ways, you must know how these can benefit your business and why you should choose the greener route.
Going green can help you distinguish yourself in an increasingly competitive world, as consumers are also aware of environmental calls. Thus, it helps enhance your credibility in the market, increase market reach, and enter a new market niche.
It can also lessen the negative ecological effect of production by minimizing the usage of natural resources and the carbon impact. You can help the environment while increasing your revenue.
Climate change and global warming are problems that humanity needs to address ardently. Thus, everyone must do their part to save the planet. You can also contribute significantly by going green without sacrificing your profits as a business. One can even save more by going greener.
Some ways to go green are switching to sustainable plastic packaging, going digital, integrating green pricing, and lowering business utility costs. These are only four unique ways in which you can go green. Building a greener company with the right tools and mindset will create a win-win situation for everyone.