6 Characteristics of Web Content that Readers Often Skip and Forget

Countless are the information that can be found online. Open the search engine, and type the keywords of the topic you want to read about; there will be abundant results. It’s incredibly amazing and unbelievable. With this overwhelming amount of data presented to the audience, the truth is that you only click and check out the first few results that appear on the first page of the web directory. Of course, it’s probably impossible for users to view everything and even for diligent readers to read such a large load of web content. Moreover, search engines show the top answers you can rely most on.

Now, for website owners, the aim is to be on the page users see first. Even the second page is seldomly considered and viewed by many Internet users. They all aim to capture the eyes and hearts of readers, and that must be your aim, too, if you are one of them. One of the keys to achieve being on the frontline is by publishing content that has good readability and good search engine optimization rating. It may be you or your hired content writers who will make this happen. Along with that is the goal to produce content that’s worth-reading and that makes ignoring it regretful.

Even when your topic may not seem very extraordinary, if it is written properly and agreeably, people would choose it over content that’s just so-so. Understand what you should do to come up with excellent content by knowing what you should avoid.

Here are 6 characteristics of web content that readers often skip and forget.

1 – Not properly divided in paragraphs

Paragraphs are a part of each article. They are how information is arranged and separated to make the readers know what thoughts stick together and such.

In many cases, paragraphs are long. It could be the intention of the writer or not. Nonetheless, they should not be excessively long. If they are and if the paragraphs are not properly divided, readers will feel disheartened already at the sight of the whole page. They will immediately feel beaten.

2 – Overly textual without images and visual aids

Devoted readers can read anything in any way, regardless of the page’s existent or non-existent visual appeal, as long as they are interested and absorbed in the matter. And absolutely as long as they direly need the information presented by that website.

But that’s only for the super bookworms and not for those who are just reading because of tasks or boredom and other less extraordinary reasons maybe. Overly textual content without images and visual aids surely discourage readers to begin and finish reading. This makes the web content exhausting besides boring.

Images give life to textual web content. They help catch attention, retain readers and make them engrossed in the topic, especially when your images are captivating, too. Multimedia will also increase readability.

3 – No subheadings

Articles without subheadings could be wearisome for some readers. They might perceive it as monotonous because the words just keep flowing. The readers will not know the lay-bys where they can process the data given to them. Also, it will be quite hard to go back to a specific statement they want to recall if no subheadings are there to serve as the mark.

Listicles are favorites of many readers who are looking for tips, hacks, guides, lessons and other important information they need in school, work and other tasks. They relieve readers that their information is categorized purposefully.

4 – Rough and awkward flow

Just like how movies should have smooth transitions, web content for readers should also be running comfortably. Articles with a rough and awkward flow make meticulous readers put their palms on their faces before leaving the web page. These kinds of web content hurt readers’ eyes and confuse them, too. Your voice as a writer also sounds inconsistent.

5 – Cliches

When a web content is unique and uncommon, it stands out. On the other hand, when it is filled with cliches, it does not really make a sound. It becomes just one of the many cliche-ridden articles that many readers are already sick of witnessing.

If you own or are working in a creative agency as a web content writer, unconventionality is one of the strongest qualities that will help you do a noteworthy performance. Do something original and unheard. Find out the untouched and unexplored. Talk about them through writing. Be worth-remembering.

6 – Hard-to-comprehend thoughts

Last but not the least, hard-to-comprehend thoughts filling a whole web content will be the main reason why readers will just get out. Needless to say, if your words and your delivery of them are easy to misunderstand and misinterpret, your content will not really help. Rather, it may cause discombobulation.

As much as possible, keep your content neat, reader-friendly, simple but substantial.



The objective of any web content writer, blogger and website owner is to make readers want and feel the need to read the content they produce. You can write out of your passion in writing and conveying your heart through words, however, if you have an online presence, your aim heightens and gets modified. A portion of it seeks to succeed online, and be a content that readers would actually be pleased to read and learn from.

You don’t just write for the sake of posting something. You write for readers to also benefit from the information you impart, and you want it to be remarkable. When you have that mindset and heart, your web content can naturally reach out to your readers, without you having to put much much effort into thinking how to beautify your piece. After writing hearty content, you may proceed to look for ways to enhance its visuals as well.

Work with text and graphics and everything else that can augment the quality of your web content. Write content that makes readers want to read further and that urges them to anticipate your next article. Produce web content that readers will be upset about when they skip it!