In the last few years, marketers and brand owners in various industries have been building expertise in reaching consumers through custom cardboard packaging by elevating all five senses. The packaging experts and marketing analysts have been learning and working to deploy cues through the custom cardboard packaging, such as the sting from a swig of a refreshing mouthwash and the scritch-scratch sound of a pen, that can intensify consumers’ perceptions of your brands.
What is Sense Based Packaging?
The Packaging Republic’s team says that we are about to enter an era where many more consumer goods and products companies will take advantage of sense-based packaging and marketing. Much of the recent cardboard boxes and other packaging options center on embodied cognition. Embodied cognition is the idea that without a human being’s conscious awareness, bodily sensations help determine our decisions.
Marketing researchers and packaging experts are starting to realize how powerful the responses to non-conscious stimuli can be.
Sense Based Custom Cardboard Packaging
Many fine luxury products and other items are given as gifts, so there is a ritual quality to opening the custom cardboard boxes. We suggest you consider and pay close attention to the hand, or feel, of the material from which the custom cardboard boxes are made. If you give a present to a woman, it is wise to your glossy and shiny texture since that woos the woman. However, in the case of men, the resistance and pattern of the cardboard packaging boxes’ surface and its texture evoke a sense of masculinity.
The resistance of the texture presents more is better. Then come the sound of the cardboard packaging boxes. The sounds these make. If the gift has been given to a child, the rattling sound of the box invokes excitement and curiosity about the present or the product. As far as older consumers or users are concerned, it comes down to the way the wholesale cardboard boxes open.
The packaging experts believe that no matter if it is gift packaging or product packaging, the opening of the wholesale cardboard boxes can be defined as a series of disclosures. It is the unveiling of the product or the gift. Therefore, make sure that the customized packaging boxes are attractive, but they are easy and simple to open.
Consumers usually do not like custom printed cardboard boxes, which are complex and take time to open. Many experts believe that the complexity and time consumption for opening the boxes lead consumers to lose interest. This thinking about custom printed cardboard boxes takes sensory communication and marketing to a whole new level. Read more the general time.
The best custom cardboard packaging creates an unforgettable experience that encourages the consumers to come back purchase after purchase. These boxes create a sense of loyalty between your brand and the consumers. This packaging is a perfect way to create an unforgettable experience.
Consumers who experience multiple sensory impressions from custom packaging boxes are twice as loyal as consumers who only experience one. Therefore it is best to incorporate a multi-sensory experience into your packaging. A multi-sensory experience can be created through different visual enhancers, olfactory elements, sound experiences, and many other custom cardboard packaging aspects. Brands have incorporated multi-sensory experiences into their customized packaging boxes for branding and to attract consumers.