What Are The Main Elements Involved In An Exhibition Stall Design?

exhibition stall design

The main purpose of participating in an exhibition is to make an impact on the visitors and earn their loyalty.

Showcase your products and grab the eyeballs of the visitors including potential customers’ at an exhibition with your stall design.

But that is easier said than done, considering the fact that there will be scores of other stall designs vying to catch the eyes of the visitors.

So, how do you make your Stall Design stand out in the crowd?

The answer to this is you need to use interactive elements. 

There are many interactive elements but that does not mean that you have to choose all of them to complement your stall design

The golden rule is when looking to create an impactful stall design, you need to make a careful consideration of different elements that can fuse together well to captivate the audience and communicate your brand message.


The appearance and presentation of your exhibition stall design is criticalfor providing a memorable and intuitive experience for the visitors.

To make it happen, you need to focus on important elements.



Graphics are a great way to draw attention to your exhibition stall design.

In many ways, they’re often the first stall design element seen by the visitors including prospects.

Hence, you need to carefully use your graphics without overplaying or underplaying it. If done right, they can effectively communicate your message to the audience and entice them towards your exhibition stall.

When you effectively use graphics like banners, flyers, posters, etc, you can draw the eyes of the visitors towards your exhibition stall design. This can greatly benefit your stall design if they happen to include vital information about your products/services offered at the exhibition event.

To make it more eye-catching, it should have a 

  • Proper color scheme which should be consistent with that used in other aspects of the stall design. Else, it will create confusion in the minds of the visitors and negate the effect of your stall design. 
  • Ensure your stall design is not overcrowded by too many graphics as they tend to project a wrong impression or drive away the visitors altogether.
  • Incorporate the right blend of graphics and branding elements. They help to create a cohesive and visually appealing exhibition stall. When you add branding elements like logos, colors, and typography, they help to create recognizable visual identity.

The right mix of rich-quality graphics and signage with backdrops will help to clearly and effectively convey your brand’s message; and generate interest among the visitors.


The main purpose of graphics is to attract the visitors’ attention towards your stall design and display. Hence, it’s important to ensure that the copy in your stall design is concise and precise.

  • Keep the information simple and brief yet powerful enough to generate instant interest. Try to use bullet points to a few selling points of your offerings.
  • Avoid filling up every inch of the graphics with information whether it is of your company or your offerings.
  • Maintain a semblance of white space to balance the stall design.


The colors you choose for your stall design plays a highly important role. 

There are many colors, but there are some colors like blue, green, yellow, and red that should be given more prominence depending on what you intend to communicate to the audience.

If your intention is to 

  • Make the audience aware about your latest new products, then use the color blue.
  • Show that your products are sustainable and eco-friendly, then make use of green color. 

Ultimately, your selection of the color scheme for your stall design must ideally reflect your brand’s profile and offerings. This will leave a lasting impression on the visitors.


More than any other elements, it is lighting that sets the tone for your exhibition stall design. 

So, getting it right from the start is crucial. At the same time, it is also important that your lighting is not overpowering so as to negate the effects of the other elements that make up your stall design.

 Ideally, your lighting should  

  • Be bright and engaging enough to make the visitors not only see your stall design but also other areas of your exhibition stall.
  • Be consistent throughout your exhibition stall space. In case, you are using different lighting sources within one area of your stall, make sure that they all have similar color temperatures, whether it’s warm or cool; and brightness.
  • Add depth to your stall design and display. Like for instance, enhance the texture of your graphics.
  • Create a dramatic effect or set a desired ambiance for your stall. A good example herein would be illuminating walls and areas; give them a bright glow rather than have them bathed in shadows. 

There are many lighting techniques. Try to experiment with different techniques from exhibit lighting to accent lighting, uplights, spotlights, hanging lights, backlighting, and more. They all can effectively highlight your stall design as well as products and other displays. 

Finally, the appropriate choice of lighting will help to effectively project your stall in a positive light; draw the attention of the audience towards your stall design; and set the mood and also create the right inviting atmosphere within your exhibition stall.


Unlike lighting, not much importance is given to flooring by exhibitors. 

However, in recent years thanks to advancement in flooring materials and technology, flooring has been pitch-forked into prominence as a major element in exhibition design. 

There was a time when standard flooring was the norm. But they were either bland or dull to make an impact; and additionally, they also tended to clash with brand colors and aesthetics. 

Instead, resorting to custom flooring will give you several advantages. 

  • Can elevate the appeal of your stall design. When you add color and texture to it, the appeal can be sensational.
  • Can alter the look of your stall and make it feel more inviting. 
  • Can offer comfort to the visitors and staff who are often on their feet for most of the day at the exhibition event.

Apart from custom flooring, there are other flooring options like flex floor which is portable and inexpensive; hardwood flooring which offers a luxurious feel to your stall; plush carpet which is available in a range of colors, styles, and thicknesses; rolled bamboo which combines the best of lightness and strength for an eco-friendly look;  interlocking carpet tiles made of EVA foam which are an cost-effective and comfortable option; and interlocking floor tiles which are known as anti-fatigue floor tiles and a great option for a modest budget.


A built-in storage space as an element of the stall design should not be overlooked. 

When you infuse it with must-have features, it will enhance the aura of your stall design a notch-up.

Having a built-in storage space within your exhibition stall will help to

  • Give you a space to lock-up precious items like giveaway prizes, gadgets, etc, when they are not being used.
  • Keep your promotional materials and giveaways out of sight. At the same time, within reach when you need them.
  • Prevent your stall from getting cluttered with unwanted items that are not being used but will be required later.

There are a number of storage options to consider, from shelving to towers, workstations, etc. All when strategically placed within your stall will enhance the appearance of your stall design.


The role of technology to supplement your stall design is critical to enhancing its appearance and presentation.


You can seamlessly integrate touch-screen with the stall design. Besides, you will have the sizing options with limitless possibilities for experimentation.

Integration of touch-screens will involve any one of the following

  • Few monitors or tablets that can capture lead contacts information; or 
  • Show product videos, demos, or 3D models; or 
  • Social media connections, or assist in keynote presentations.

When strategically placed near the stall design, they can serve as a self-serve information kiosk.


When compared to big screens, Virtual Walls, also known as LED Video Walls, are easier to work with; and helpful for creating bigger and better video presentations. 

Like sensory LED walls, they can transform your stall design in a way that will provide the visitors a truly interactive experience. When you additionally use LED and Projection Surfaces, they create a digital, interactive wall for the visitors. 

Virtual walls help to detect movements; build or be used by the visitors to write messages or put down notes or create pictures or play touch-screen games.


Augmented reality can make your stall design more immersive and provide an interactive experience when digital visuals of the digital world are fused with the real world. 

When the visitors stop by your exhibition stall, a hologram-like product will appear on their mobile phone screen, thereby providing them an interesting educational experience. In addition, they also help to make your stall design look more intriguing in a way that will bring your brand to life.


When the elements combine together well, they uplift the look and feel of your stall design that will draw the attention of the visitors towards your exhibition stall, and provide them a memorable immersive experience.

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