When it comes to business promotion, door hangers have emerged as attractive and versatile tools. These tangible and compact advertisements let you connect with your potential customers directly right at their doorstep. With door hangers, you can convey your brand message and spark interest in your services and products.
However, before using cheap door hangers, you should ensure you are designing them right. In this blog, we are going to dig deeper into the strategies to make your door hangers stand out.
Compelling and Clear Message
The foundation of professional door hangers depends on its message. Craft a concise and clear message that will communicate the value of the offer immediately. Whether it is a new product launch or a special promotion, ensure the key information is easily understandable and doesn’t leave room for confusion.
Attractive Visuals
Visuals play an important role in grabbing the attention of the audience and conveying your brand’s identity. Add high-quality graphics, images, and your logo for creating an engaging visual experience. Choose colors that align with your brand and evoke the emotions you are looking for in your audience. Visuals designed keeping customers in mind can make your plastic door hangers visually appealing and improve its overall effectiveness.
Choose the Right Color Scheme
Color is what unites the text and images in your door hanger. Without the right color scheme. Many design and editing platforms offer a range of color palettes. This will make it easier for you to choose the right color. In case your business has a set of brand colors, these have to be used in the design. It is always better if you want your marketing effort to reflect the identity of the brand.
Select the Right Font
Since door hangers are small, it is essential to ensure that the text is a good size. This is because it makes it easier to read. Smaller text can appear blurry to potential readers. While this problem can be corrected through a higher printing quality, you should consider, such as DPI that can change the final look. The higher the DPI, the sharper will be the image.
Moreover, any font that you are using on the custom plastic door hangers has to be easy and clear to read for all. Accessibility shouldn’t be an afterthought. If you make your door hangers intelligible and accessible, you will only open up your business to a broader audience base and prioritize inclusivity.
Add a Relevant Call to Action
All effective door hangers need to include a relevant call to action that will guide your target audience with the next steps. Whether to check out your website or visit your store, your call to action should be actionable, clear, and aligned with the message. Use concise language and strong verbs to motivate your potential customers to take the desired action.
Attractive Copy
When it comes to the door hanger copy, you might be tempted to overload it with information. Businesses primarily do this to ensure your potential clients understand your product. However, this can be detrimental to your campaign. You need to keep your audience captivated. Excessive words on your door hangers can be difficult to read and unnecessary.
The copy of your door hanger has to be concise, short, and catchy, with a focus on making it memorable. Your customer should be able to identify your brand and what you are offering within a few words. Your customized door hangers should only cover the key points.
The points that you should include in the door hanger are-
- The name of the brand
- The opening and closing times of the company
- Contact details
- A call to action
- A number of the services of the company
Materials and Quality Printing
The quality of your door hangers is important as much as what goes within it. Choose durable materials and high-quality printing. A sturdy and well-printed door hanger gives the impression of attention to detail and care. This can positively influence the perception of the recipients of your business.