Do you run a dental practice and wish there was a way to increase its growth, attract more patients, retain the existing ones, and advertise your practice in the best way possible?
You must know how to grow your dental practice to achieve those objectives. Unless you know that, the scope of your dental practice, although successful, will remain limited in scope. You can use several marketing strategies to achieve the desired growth, and in this article, you will find the most effective ones.
SEO
It optimizes your website, letting you enjoy a higher ranking in search engine results. However, it takes plenty of time to show results, as it’s not something you start and then stop when it gets tricky.
SEO helps you get more patients ready to buy so they’re less likely to leave their appointment without doing business with you. Using the right SEO techniques helps your dental website to rank high on the search results engine page (SERP).
Social media
Social media helps you build your brand name and enjoy a strong following. Developing a social media strategy enables you to keep in touch with current and prospective customers, build brand awareness, target opportunities, post before and after photos, introduce your team to the world, and enable others to read your customer testimonials.
Read More: The Power Of Hands-On Training For Dental Assistants
Email marketing
If you want to grow your list of patients, look at email marketing as an option. You can send newsletters or create an opt-in form for new patients who want more information about your services.
It is useful in staying in touch with your patients and communicating with them. Most of all, it’s inexpensive, allowing you to send many messages. You can use email marketing to promote new services or promotions and events at your practice—for example, if you offer new payment plans or dental care at a discounted price for seniors or children.
Email marketing also gives you another outlet to send coupons and discounts on products and services. If someone receives an email from their favorite restaurant chain with a coupon code inside, they might redeem it right away—and they will probably remember doing so when they return to that same restaurant again.
Facebook Ads
Facebook offers advertising options that can help you target specific people within the area where you practice dentistry. The ads appear in people’s newsfeeds, so they’re likelier to see them than other forms of advertisement, such as radio commercials or billboards along highways. It makes them more likely to share the ad with friends, which means even more exposure.
Direct mailers
Direct mailers are a great way to inform your patients about your new services, products, or locations. You can use them to announce extended hours or tell your patients about a product or service they didn’t even hear of before.
Some direct mail examples are postcards, mailing lists, dimension mailers, and catalogs. These advantages include building brand loyalty, generating leads, cross-selling, and creating a positive brand image.
According to many studies, the best days of the week to send postcards or direct mail are Tuesdays, Wednesdays, and Thursdays. On these days, the open rate for direct mail is about 90%, compared to 23% on the other days.
There are many ways to grow your dental practice, but these marketing strategies will be the most effective. However, you should experiment with different ones until you find one that suits your dental practice.