August 13, 2022

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How BLE Beacons Improve Guest Experience in Hospitality Industry

4 min read
beacon technology

BLE Beacons are proving to be an important asset for the hospitality industry. The beacon technology allows hotels to provide guests with a personalized experience, while also helping them keep track of their staff. Mobile beacons are smaller and more flexible than WiFi as they can work in large areas since they use Bluetooth Low-Energy technology.

Guests can benefit from this by not having to worry about losing their connection or having spotty service like they would when using WiFi. This blog explains what is Beacon technology, and how can beacons improve the guest experience? Let’s take a look at some possibilities through different instances.

What is Beacon Technology?

Beacons are small device that uses Bluetooth technology to track devices in the area. They come in different varieties. Beacons can be used for a variety of things. From tracking products in a store to having people record their locations. 

Guest connection

Guest connection is one of the most important aspects of the hospitality or hotel industry. Guests expect to be able to connect with their hotels through mobile apps and websites. 

With BLE beacons, you can offer guests a real-time experience as they enter our hotel properties by pairing them with information about amenities in the area and special offers on our services.

Brand identity

BLE beacons can be used to create a more personalized experience for guests. It’s the ability to provide them with a more personal and engaging experience that is the best part about using these devices in hospitality.

Beacons are small devices that you place around your hotel, restaurant, or other establishment and have them send out an identifier signal. This identifier can then be picked up by smartphones when in range of the beacon and will display information about your brand on their screen.

Personalized guest experience

Guests can be directed to their room, table, bar, or restrooms. Guests are more likely to get where they want with less effort. The hotel staff doesn’t have to worry about writing messages on napkins anymore! 

Improved operations

Beacons can also be used to track the movement of guests, inventory, staff, and room service. Beacons can be set up to trigger alerts when a guest enters or exits a particular area. This allows for better tracking of how long guests linger in certain areas and which areas they visit most often.

Beacons are also useful for tracking food orders placed through room service or catering options—they allow you to know where your food is at all times so that it arrives hot and fresh!

A beacon-based system can also reduce the amount of time spent by employees cleaning rooms. By using sensors such as iBeacon technology, some hotels have reduced their housekeeping times by 30%.

Mobile beacons are a step ahead in creating a better guest experience at hotels.

As guests, we often find ourselves looking for our hotel room keys or trying to figure out which room is ours. In the process, we end up wasting time. What if your hotel could use beacons and geofencing technology to help you keep track of your check-in process? The first thing that comes to mind is that this would be a huge improvement in creating a better guest experience at hotels.

Increase in Hotel Revenue

  • First, they give guests an incentive to return. Many people stay at their favorite hotel because they enjoy the ambiance and the comfort of staying there. If you make it easier for those guests to find their favorite room, they will be more likely to come back again.
  • Second, BLE beacons will also make it easier for guests to recommend your hotel to others by letting them quickly share their experience with friends via social media or email without having the hassle of remembering where exactly they stayed or what room number was assigned to them during previous visits.

BLE technology increases your brand awareness and makes your business more visible in search engines as well as on social media sites like Facebook that have billions of users worldwide which boosts your brand recognition among potential clients who might consider making reservations at one of your locations given how popular such platforms are today – especially among younger generations!

Other use cases of BLE Beacon help hotels improve the guest experience.

Case 1:

The ability to track people’s movement through a space enables hotels and other venues to gather data about how guests move through their spaces. This information can help businesses understand where their guests spend most of their time (and where they don’t), which areas of space are most popular among guests, and how different groups of people use different parts of a space.

Using this information, businesses can make better decisions about how to allocate resources toward maintenance and upkeep, as well as design new spaces based on what they’ve learned from existing ones. 

Case 2:

Another way that BLE beacons improve the guest experience is by providing information about what’s going on in the area. For example, if there’s a local festival going on downtown, BLE beacons could provide information about what’s happening at each event and how far away it is from the hotel or other locations within walking distance.

This will make guests feel more connected with their surroundings than they would otherwise because they’ll know what there is to do nearby when they’re not busy exploring options inside their hotel rooms or meeting spaces onsite.

In nutshell

The truth is that hotels are becoming smarter, more connected, and more proactive in their approach. They now realize that BLE technology can help them provide a better experience for their guests and improve the business for themselves.

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