5 Ways E-Commerce Stores Can Improve User Experience
What makes a successful e-commerce company? There are many factors that determine whether an online store thrives, from finding the right price points to ensuring the highest quality of products.
However, user experience is something that’s consistently overlooked, despite it being one of the most important elements of creating a successful e-commerce business.
A recent survey found that a bad experience would be enough to stop 88% of online shoppers from returning to that store, and the smallest changes make a big difference. Because it could be a make or break for your store, here are some simple ways to improve your user’s experience.
1 – Optimize The Website for Speed and Performance
Online shoppers have a lot of choices, and most aren’t very tolerant regarding slow loading speeds and poor website performance. It can become so frustrating to customers that they often abandon their shopping carts, so you need to ensure a fast loading speed.
To improve the speed and performance of your e-commerce store, you can optimize images, use a content delivery network, and implement a caching solution. All of these things can help ensure fast loading times, significantly improving your users’ experience.
2 – Make The Website Mobile-Friendly
Online shopping rates have skyrocketed in the last decade, with more consumers than ever choosing to shop on their smartphones and tablets. This is something that e-commerce stores need to be aware of, as they need to make sure their online store is mobile-friendly.
A mobile-friendly store needs to be super easy to navigate on a smaller screen, so store owners should consider removing any unnecessary text and keeping it as simple as possible. The website should be responsive on mobile devices to avoid cart abandonment issues.
3 – Simplify The Checkout Process
Another major barrier for a customer trying to complete a purchase is having an overly complicated checkout process. In fact, in a lot of cases, they will simply give up altogether.
To avoid this, you should aim to make the checkout process as easy as possible by reducing the number of fields that customers need to fill out, offering guest checkout options, and allowing customers to save their payment and shipping information for future purchases.
Another way to streamline the checkout process is to use supply chain management tools. This can help you keep track of inventory and deliveries, so your customers always have the latest information about which products are in stock and when they can expect to receive them.
4. Use Automation to Make The Process More Efficient
Automated supply chain management in e-commerce can be an immensely helpful tool. E-commerce stores can benefit from using automation in many ways, including seeing huge improvements in customer experience, which means higher conversions and more customer loyalty.
Supply chain management tools can improve the efficiency and effectiveness of a company’s operations by ensuring the right products are delivered on time and in good condition.
Furthermore, tools for supply chain management in e-commerce can reduce costs, improve profitability, and help with shipping, logistics, and other aspects of managing the supply chain, all of which ensure the customer has a great experience.
5. Offer Personalized Recommendations and Promotions
One way to make sure your customers have an outstanding experience when using your online store is to make them feel valued. How do you do that? One way to make customers feel like you value them is to offer a more personalized approach.
For example, recommending products and offering promotions to match the individual customer’s buying patterns is a much better approach than just offering generic products and discounts.
To provide bespoke deals to your customers, first, you need to understand their preferences and behavior by collecting data and analytics, then using it to create a profile. Then, based on the information, you can send out unique special offers and product recommendations.