With more than 1 billion websites live on the internet at any given time, how can a random internet search discover yours? The answer is SEO (Search Engine Optimization). SEO in 2024 is changing, persuading content to become more human, honest, and user-oriented.
Major search engines including Google have been increasingly adopting AI into their search engines. This phenomenon has made 2024 a pivotal point in SEO’s evolution having a very significant impact on how we need to approach SEO.
In this blog, we will explore the current state of SEO in 2024. Keep reading as we explore the ever-changing SEO landscape in 2024 while uncovering the most effective strategies you can adopt.
Higher E-A-T (Now E-E-A-T) and Requirements of Brand Building in SEO
Websites that are considered by Google to be E-A-T (Expertise-Authority-Trustworthiness) rich are more prone to rank higher in the SERPs. The importance of EAT has increased in recent years. Very recently, Google added an E (Experience) to its E-A-T concept. To strengthen the E-E-A-T of your website, the content of the web needs to demonstrate credibility and expertise. This can be accomplished through-
- Using clear and concise language
- Making sure the content is well-researched and informative providing readers with up-to-date, relevant, and accurate information
- Citing your sources
- Using visuals to communicate information, emotions, and ideas
- Being up-to-date and passionate
- Being active on social media
- Creating a strong brand identity
- Publishing high-quality content regularly
The Role of AI
In recent years, AI (Artificial Intelligence) has been gaining popularity rapidly, particularly due to the outpouring of LLM (Large Language Model) tools like ChatGPT, Google Bard, and Bing AI. The adoption of AI by Google in its search engine has paved the way for more accurate, efficient, and advanced search processing and improved the search experience for users significantly. Integration of AI in Google’s algorithm has helped it better understand user intent, process a large amount of data, and deliver personalized and relevant search results.
Google’s SGE on the Rise
Google’s SGE (Search Generative Experience) is changing user behavior by delivering AI-generated results on top of the SERPs. The aim is to enhance user experience by providing easily understood answers. What we can do to prepare ourselves for SGI is create content that is easy to understand like the ones that:
- Answers user queries directly
- Contains bullet lists
- Covers an entire topic
- Has nice images
The Changing Scene of Link Building
Link Building has been an integral part of SEO for several years. In the past, link building was like the more links you had, the better you were. However, the algorithm of Google has become more sophisticated lately in understanding the context and quality of links. The focus now has shifted to the relevance and the quality of the links instead of the quantity.
Updating Content Regularly Has Become More Important than Creating New
It has become more important than ever to regularly update your content to keep your rankings in 2024. Google wants fresh, relevant content to top the SERPs. To keep your content relevant and fresh, perform audits regularly to identify irrelevant and outdated material; encourage feedback from your target audience and respond to suggestions, questions, and comments; stay informed and monitor trends and developments in your industry; and repurpose existing content into new platforms or formats to keep it relevant and fresh.
A Growing Importance of UXO (User Experience Optimization) in SEO
In the digital landscape of today, the importance of UXO in SEO has grown significantly. Now it is necessary to combine traditional SEO strategies with the best user experience practices to create a more satisfying and seamless user journey to increase engagement and achieve higher success and visibility in the SERPs.
SEO in 2024: Best Practices
It can be seen that SEO practices in the past couple of years have significantly evolved with search engines becoming more sophisticated in their understanding of search context and intent. Marketers and SEO professionals have to evolve and adapt to address these changes.
- To rank higher in Google’s SERP, we should now focus on optimizing the web pages and creating content with the user in mind. Focus on providing valuable content and improving user experience that meets the search intent of the user.
- It is important for SEO professionals to have a solid understanding of SEO fundamentals such as technical optimization, link building, keyword research, on-page optimization, and more.
- Pay attention to the technical aspects like structured data markup, mobile friendliness, crawlability, website speed, and more.
- Professionals need to stay updated and informed about the latest algorithm updates, trends, and industry developments to use these insights to adjust their strategy.
- SEO is an always-evolving and dynamic field, so marketers need to commit to professional ongoing learning to keep up with the new industry developments, technologies, methodologies, and techniques.
In Conclusion,
As the SEO scene continues to progress in the rest of 2024 and onwards, a marketer has to be ready to embrace new technologies, techniques, and drastic industry changes to stay competitive in the field. With the developments in search algorithms and SEO in 2024, an SEO professional has to be dedicated to continuously growing and learning. One such expert is Prempal Singh. He is very passionate about his field. Contact Prempal Singh now to increase your site’s rankings and visibility with search engine optimization.