The pandemic induced several changes in every sector, and the fitness industry is no exception. The initial period of lockdown made every individual change their normal routine, and the gym enthusiasts and fitness buffs bore the brunt as well.
But despite the initial setback, the fitness industry continues to grow. We have witnessed a huge demand in the in-home workout population and demand for home workout equipment. The pandemic ushered in many cautious changes in lifestyle. Health and fitness became a primary concern for many.
Technologies will evolve, and circumstances will change, but fitness will always remain the most common concern among people of any age group.
The Following Are The Reasons For Which This Industry Can Never Lose Its Spark :
Growing Awareness
The media have continuously stressed the need to stay fit during the pandemic. This, in general, became a reminder for every household to be active. Everyone realized, to fight the virus, improving immunity is crucial in the first place.
Not only the media but the department of health also stressed the same message. Thus, the benefits of fitness are encouraging many to switch to a healthy lifestyle.
Massive Boost in Home Workout Routine
Keeping ourselves busy, during the lockdown, was indeed the toughest job. The Internet was the only stop for connecting and entertainment. But thankfully, influencers and celebrities started publishing inspiring videos that inspired many to take a healthy step ahead.
When almost all the known faces posted their workout videos, the fitness drive became one of the most followed social trends. People love to follow new trends. As a result, the lethargic individuals too got up to utilize the time and transformed themselves.
Digital Fitness a New Approach
We have always realized the power of digital platforms, but the acknowledgement was massive during the pandemic. Along with online learning and work from home, workout from home also became a popular practice.
Fitness trainers and trainees connected through video conferencing sites to continue the activities. It resulted in a safer space for both the ends without compromising with fitness. Even if fitness apps and videos existed for a long time on the internet, its downloads increased massively up to 47% in 2020.
Social Media Impacts
Every business needs the right time to grow. Even after being one of the top businesses, various fitness clubs suffered the market competition to establish their business.
The social media trends on fitness gave a free boost to it. The videos and messages of influencers made people eagerly wait for the fitness clubs to reopen. Brands also approached celebrities to promote their businesses over social media for greater reach. Reaching out to the target audience using social media helped in easy conversion and obtaining the potential lead.
Realization of the Benefits of Interpersonal Fitness Experience
Fitness and weight loss occurs after following various healthy habits and practices. Following online articles and streaming videos are good until you stop getting the results. Humans have a different body type and size. Each diet plan or exercise is made depending on the various individualistic factors.
You will not receive the same results with a particular diet and exercise plan for consecutive times. Fitness experts analyze each body type and give different plans accordingly for different time frames.
They help and guide us to complete each exercise correctly. Furthermore, there are many untold facts that a trainer advises you seeing the body type and condition. Hence, it’s proven that a litre-personal training session is more effective.
Fitness and Technology
Technical advancement also contributes a lot to the shifting trends and fitness practices. Smart solutions like fitness trackers help keep track of the total burnt calories, smart clothing gives the flexibility to work out properly, and so on.
All these smart developments fostered the efficiency of exercising. Thus, we can expect more technological benefits in the future.
Increase in Hygiene and Cleaning
Every public place follows the social distancing, frequent sanitization, and other precautionary measures in the post covid19 era, and the gym must not be an exemption. An increase in hygiene and sanitization will give the participants a safer environment and encourage them to continue.