August 17, 2022

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Top Video Marketing Statistics 2022

4 min read
video marketing statistics

In this digital age, we have seen a significant increase in the trend of video marketing. YouTube has become the world’s second largest search engine. YouTube’s search volume is more than Yahoo, AOL, Bing and combined. Video marketing statistics are reaching new heights. Marketers use video to deliver their stories in engaging and compelling ways.

If you are looking for some exciting video stats or research on how video has revolutionized the dynamics of digital media, you have come to the right place. Here in this blog, we reveal exciting stats that will give you an idea about the benefits of adding video to your marketing strategy.

Statistics about General Video Marketing

Video has become an essential marketing tool that businesses use on their website. Undoubtedly, video is the most effective way to engage an audience online. It includes engaging visuals, which influence the audience’s behavior.

Stat#1: By the year 2022, it is projected that online video will become the core source of web content, with an estimated 82.5% of total web traffic.

Stat#2: 86% of businesses incorporate video as their marketing medium.

Social media marketing is an excellent way for businesses to communicate with their target audience.

Instead of depending only on advertisements, companies can now post short videos that tell the audience what is unique about their business from the rest of the competition.

Undoubtedly, video content is more appealing than images and texts. These videos aim to get click-throughs, shares, likes and views – especially when you post them on Instagram or Facebook.

Stat#3: Since 2016 use of video by businesses as a marketing tool has risen by 41%.

The claim that video is the most powerful marketing tool has been around for a while.

That is why businesses are using videos more often than ever before.

As technology advances, so does the audience’s means of communication with companies and their products.

According to the stats revealed by Wyzowel on their website, video marketers say following things about videos:

Stat #4: 86% of businesses think their website traffic has increased when they incorporate video on their website.

Stat #5: 84% of companies get more potential leads through videos.

Stat #6: 78% of businesses have observed a significant increase in sales.

Stat#7: According to the stats revealed by Smart Insights estimate that usually an average person spends 100 minutes daily watching videos online in 2022.

Video marketing is one of small- to large-scale businesses’ most effective marketing strategies.

There are many reasons why marketers use video in their marketing.

Businesses use explainer videos; these videos are highly engaging and create a significant impact on your brand. Explainer videos grab the new attention of new customers.

An explainer video is a cost-effective tool you can use in your marketing strategy. Explainer video cost varies between 5000 USD to 35000 USD, and it depends on various factors. These factors include the studio, animation style, and the country of production.

Stat#8: 94% of marketers say that video has helped educate customers about their product or service.

Stat#9: According to stats shared by Statista in 2021 that by 2020, there were over 3 billion people who watched a video or downloaded a video at least once a month. By the year 2023, this figure is predicted to reach 3.5 billion.

Stat#10: Think with Google reveals that more than 55% of customers worldwide say they watch the online video even if they purchase anything in-store.

Video Marketing Statistics for Marketers

Stat#11: According to a recent survey, 84% of people disclose they felt convinced to purchase a service or product after watching a company’s video.

Stat#12: In a Wyzowl recent survey, they revealed that 69% of people disclosed they would choose to watch a short video about services or products if they want to know about it, in contrast to 18% of people who would instead read a text-based blog.

Stat#13: Turkey and Saudi Arabia topped the list because 95% of their internet users watch video content online on different devices during a month in the stats shared by Statista.

Stat#14: The stats of Statista Research Department revealed that around 50% of global businesses use videos in their email marketing.

Stat#15: In 2020, approximately 54 percent of businesses had videos for their ads on their landing page.

Closing Remarks

These video marketing stats shows the significance of video in marketing. Many organizations have enhanced their marketing with the use of video. The best thing about video marketing is that you can effectively explain complex ideas or concepts in a few minutes.

If you want to compete in the market, creative video marketing must be used to showcase the features and benefits of your products or service. You can also explain to your audience how your product or service is fulfilling customers’ requirements.

So, add a video to your next marketing campaign and achieve good results. It will increase your brand awareness and boost your sales. Moreover, it allows you to target new audience segments.

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