Businesses today have many marketing tools thanks to social media platforms. These platforms create a pathway for you to get a digital footprint. But have you wondered whether these platforms validate your claims as a business?
Well, no social media profile can give you a credibility badge. But there is one platform that can help you reach millions with a verified story. And this platform is Wikipedia, which has more than 4.3 billion unique visitors on a monthly basis. It isn’t only about its vast user base but also its reputation as a trusted online encyclopedia.
That’s why a Wikipedia page for business can be a landmark for your brand’s online persona. So, if you’re wondering how this platform can create a strong digital footprint for your business, here are five compelling reasons for you. Let’s get you started!
Reason 1: It Builds Credibility and Trust
A presence on Wikipedia can make any enterprise look established and professional. Being under enormous editorial control, being displayed on this would make any brand trustable. It tends to give an impression that you are a legitimate business.
Since Wikipedia is a well-trusted source, customers and clients are likely to be more accepting of the businesses they come across on Wikipedia. Generally, they tend to accept the information they get from Wikipedia, especially if it is about new or unfamiliar companies.
Many companies leverage their Wikipedia page as a reputation booster, especially if they do not have the same level of public recognition as their larger competitors. A startup on Wikipedia might gain new interest and even credibility, the same way how established brands benefit from being there.
Reason 2: It Boosts SEO and Improves Digital Footprint
A Wikipedia page can greatly contribute to the SEO of your business. Wikipedia pages tend to rank high on SERPs. So, if your business has a page, it may rank near the top of the relevant search results.
Although Wikipedia does not allow promotional links, a Wikipedia page about your business can still link to your official website and social media. So, it can indirectly increase website traffic by increasing brand visibility. Since Wikipedia is one of the top-ranked sites globally, businesses featured on Wikipedia gain more traction in search engine results than those without one.
Reason 3: Give You Control Over Information and Brand Story
Wikipedia can be the one-stop shop for all information about your business. It can give factual, summarized information about the mission, history, and achievements. It’s an accessible, central source for any potential client, employee, and investor to learn more about your brand.
Wikipedia protects your business from the danger of false information as its page about your business provides a factual and neutral profile that editors verify constantly. This may also assist your brand in putting an end to issues such as misinformation.
Reason 4: Improves Business Reputation and Recognition
A Wikipedia page puts your business alongside some of the world’s best-known organizations in its field. Small or established, a Wikipedia entry will open it up to a global audience.
A Wikipedia page for business will tell your audience that your business values openness and transparency. It shows the business is open to public scrutiny and maintains a profile in public life that’s honest. The public can view the brand favorably and be more likely to trust you when making any business decision with them.
Reason 5: A Tool to Attract Talent and Investors
When you let professional Wikipedia writers create your page, you can actually use it as a tool to attract talent and investors. Since it’s a verified, authentic, and publicly accessible profile, people find it a trustworthy source, which generates interest in your business.
Wikipedia page for business can help attract high-quality talent along with investors. It offers a historical record of your company’s achievements, making it easier for you to attract talented employees who trust in your vision and want to work with you for the long term.
How to Create a Page for Your Business?
Creating a Wikipedia page is an uphill task as not every business qualifies for a page. You need to get your business aligned with the notability standards and have good independent media coverage. Else, your business cannot make it to the platform.
If you think you meet the notability criteria of Wikipedia, you can take the following steps to create your business profile on the platform:
- Begin with gathering credible, verifiable sources indicating the success of your business, as well as media coverage and all other relevant information.
- Look to hire professional Wikipedia writers familiar with Wikipedia guidelines and regulations. They can help you address the complex demands of Wikipedia editorial standards and ensure your entry is fully compliant with them.
- If there is a live page, keeping it current with updated information will appear there. Since Wikipedia can be edited by anyone, updating and maintaining checks can provide regular refreshment of your information, which is very important.
Is it Possible to Buy a Wikipedia Page for Your Business?
Since creating a page on this platform is a rigorous task, many people look for the option to buy a Wikipedia page for business. But the thing is Wikipedia is a free and community-driven platform that stands against promotional articles and paid entries. It’s not like most blogging platforms.
Volunteer editors manage it with a strict set of principles to provide neutral, fact-based information to the public. So, no matter what you do, you need to follow these strict principles to get featured on Wikipedia because buying a page isn’t an option.
Final Thoughts
A Wikipedia page can be very useful for businesses that have a need to build up credibility, increase their online persona, and strengthen their reputation. However, to qualify to have a Wikipedia page, you have to meet the standards set, and you are supposed to create a page that is in line with Wikipedia’s guidelines.
Although you cannot buy a Wikipedia page, you can work on your profile through credible achievements and media presence. It will make you notable and will get you a page that works effectively for the business in the long run.