While your website may seem perfect to you, there may be some elements on it which are not performing as they should.
Here is how to spot them:
1. Using the same page to tackle many goals
When you are trying to work with a web designer, it can be tempting to ask them to create a perfect website which can achieve all of your goals. However, a website cannot help you with every goal that you set. Most people will want a website that can grow brand awareness, drive sales, gain followers, and other tasks. But it is better to focus on a single task rather than several at once.
2. Missing a Custom Homepage
Speaking of focusing on a single goal, when you are designing your homepage, ensure that it only focuses on your primary goal, which is mainly converting leads. When you do not have a custom homepage, your design might take the focus away from your primary goal, which isn’t something you want.
3. A Lot Of Focus On Details
While your website must look perfect, you should not spend too much time focusing on the little details. Rather, you should focus on the bigger picture, which will have an impact on your business.
4. Not optimizing for mobile users
Globally, 60% of people use their smartphones to browse the internet. If your website is yet to be optimized for mobile users, you should get set on that straight away.
Wondering how you can improve your website? Click here to visit Marketing Sweets, a team dedicated to helping clients build their brand through a solid online presence. Discuss your website requirements and your company goals, and the team will readily come up with an effective design for your website.
5 Tips for Adwords Budget Management
With Adwords, this starts with managing your budget.
1. Know how AdWords works
Having a firm grasp on the basics of AdWords is crucial. When using AdWords, the budget is set for every campaign. Hence, if you find that one campaign performs better than others, you can choose to spend more on it. Additionally, in a day, Google can spend up to twice your daily budget for the campaign. This means that Google could spend your entire budget in the first 15.2 days of your campaign or the last 15.3 days of your campaign, although, such extreme deliveries are not standard.
2. Understanding recent developments
AdWords could previously only go 20 percent over your budget. However, this method has seen some changes, mainly because it causes an issue with campaigns which have a smaller budget. For smaller companies, it may be challenging to spend a lot on their campaign; hence their daily budget may sometimes be lower than the CPC for the first page, even after Google spent 20% more than the daily budget. In this case, these smaller campaigns would receive no clicks at all. Hence, the recent change in AdWords strategy has been made.
3. Return on ad spend (ROAS)
For many companies, the ROAS is better in the middle of the month. When you consider the fact that consumers may mainly use disposable income to purchase good, this trend makes a lot of sense. Generally, a pay cheque and bill payment cycle follows the following pattern: bills are scheduled to be paid at the beginning of every month, during the middle of the month people receive their pay cheques which they do not have to solely dedicate to paying bills or other obligations, by the end of the moth people usually run out of disposable income and try to prepare to pay upcoming bills.
4. Burning budget
Every company has a budget allocated for each month. If by the end of the month they have not managed to spend this budget, it leads to the end of the month burn. During this time companies try to burn through the budget they have left for their campaign so that they can receive the full budget amount again during the next month, and can increase the cost per click leading to decreased ROAS and CPAs (cost per acquisition).
5. Manage it yourself
Google is not the best at managing monthly budgets, and hence, you must actively do it yourself. It can be challenging to know when Google is going to spend more or less of your budget. Thus by looking at daily trends for your campaign, you can understand on which days of the month you should set a higher budget and when it should be low.
AdWords Management is not easy and requires careful understanding. With Marketing Sweets, you can learn more about how to manage your AdWords campaign!