In today’s world, it is important to know about all the ways from which you can gain more organic traffic on your website. For a beginner it is difficult to understand about SEO-friendly design, image optimization, technical SEO and much more.
In this article, we will talk about why it is important to create an SEO friendly website.
What is an SEO Friendly Website?
An SEO Friendly website is easier for the search engine crawlers to access the website and get a better understanding of the website’s structure and content.
Let’s talk about how to make a website SEO Friendly.
- Title and Descriptions for the Pages
For SEO Friendly website all the pages must have unique meta titles and meta descriptions. The meta titles usually range up to 60 characters, and the meta descriptions can have 155 characters. These meta tags are very important for the website because it helps the crawlers to get a better understanding about the website and helps it rank on the search engine.
- URL Structure
The URL structure should be simple and follow the best practices for search engine indexing. When making a slug make sure that it is in lower-case, perfect use of hyphens and contain the keywords for more visibility.
- Page Loading Speed
The page loading speed should be fast enough because no one wants to visit a website that is slow. Conduct an SEO Audit of the website and highlight the areas where you need to work, what can be done to make the page load faster. It includes optimization of images, unused CSS or JavaScript.
- Unique Content
When uploading content on the website make sure, that the content you’re uploading is unique not duplicate or AI generated. Search Engines may penalize the websites having duplicate or AI generated content.
- Optimized Images
Images that are large in size increases the load time of the page, make sure that the size of the image is optimized and proper alt texts are added to make the website easier to understand for the crawlers.
- Content Structure
Make sure that your website has a good content structure, as it a one of a factor that helps in website indexing. The webpage must have a header, h1 tag, and the subheadings (H2, H3, H4, etc.) in the content.
- Responsive Website
The pages should be responsive on all the devices. If there is any unresponsiveness you should fix the it as soon as possible to maintain your website’s SEO health.
- Internal Linking: Internal linking helps the crawler in finding the relevant pages and creating a strong internal linking structure to boost your website’s SEO friendliness.
- Mobile-Friendly: The website should be mobile-friendly for better user experience. No image should be cluttering, the design should be user friendly, content should be properly aligned, as it is now a key factor.
Why is it important for a website to be SEO friendly?
As we move forward, let’s have a look on why is it important for a website to be SEO friendly.
- Increase in Organic Traffic
A well SEO optimized website helps in improving search engine visibility, which is directly proportional to increase in organic traffic. It helps in better reach and potentially the sales are boosted.
- Brand Awareness
If your website is on the first page of search engine, it is possible that the users will trust you over other websites. This helps in increasing the brand credibility
- Cost-Effective
SEO is cost effective as compared to the other digital marketing strategies. By optimizing the website, you can gain more organic traffic and generate leads and sales without spending a huge amount on advertising.
- User Experience
An SEO-friendly website is designed for the best user experience, well organized content, navigation should be easy, and the loading of the page should be faster.
Conclusion
This is quite a lot work to be done. And unfortunately, there is no other way to do it. You can make it easier if you’re using the right tools.
Firstly, you should see the CMS that you are using, how much is it SEO friendly. Some CMS focus on to make things simple as much as possible which results in less options when customizing the website. While the other CMS requires attention and gives you more customization possibilities.
Secondly, you should make sure to set up prestashop seo module for optimizing your website’s meta tags, sitemap, product URLs, and much more.
Don’t forget to audit the website to find the issues and resolve all the issues as soon as possible.