Starting an eCommerce store isn’t as easy as starting a drop shipping store on Shopify makes it look. Growth is obtained by more than just putting up products and a brand.
In this day and age, if you’re trying to set up a Shopify store, you’re going to need to have a strong marketing plan in place in order to get traffic on your page, retain customers, and get them to make purchases repeatedly.
In order to be able to scale up your store, good strategies have to be implemented, and tools provide by Shopify can do just that. This blog aims at helping you devise those strategies to grow your Shopify business.
Top marketing strategies that can help you run your very own eCommerce store
1. Utilize the SEO aspects
Having a strong SEO strategy is one of the most important aspects for the success of any eCommerce business, as it allows your store to target relevant traffic by ranking highly on search engines.
Use online applications like Shopify that allow you to revise meta titles and descriptions alongside editing alt tags, but be sure to incorporate long-tailed keywords in your product descriptions as well, instead of just “kid’s clothing,” try using “organic cotton kids clothing.”
Construct user relevant URLs, for instance yoursite.com/shopify-organic-baby-clothes, and utilize tools like Plug In SEO to troubleshoot and resolve relevant matters.
Working towards a well optimized store can go a long way in improving outreach and boosting sales and conversions.
2. Leverage on Email Marketing Campaigns
Retailers can use email marketing as a way of encouraging clients to purchase with them more than once. Shopify offers integration with both Klaviyo and Omnisend to make this easier.
Use welcome emails that have discounts attached to them, send out emails of abandoned carts for recovering lost sales and conduct segmented campaigns to target customers with particular and special deals including recommending specific products.
3. Make the Most Out of Shopify’s Integrated Social Media Channels
If you want to reach your ideal customers, social media platforms are vital, and Shopify makes it easy to sell on Facebook, Instagram, and TikTok among other platforms.
Through Shopify, there are shoppable posts that can make your social media content directly allow for purchases.
Also product demonstrations, engaging unboxing content, and customer testimonial videos can help you get a wider client base and even convert the clients into purchasing customers.
4. Introduce Special Offers and Limited Deals
You have the ability to set up special offers and promotions through Shopify to ensure you capture and retain the attention of potential customers.
For checkout, you can put automatic discounts in place to increase the efficiency levels during those moments. There are also promotions of time sensitive offers such as “For a period of 24 hours, you will get20% off” this creates the sense of urgency that results in fast sales.
5. Use Shopify’s Built-In Blogging Platform
A blog is a powerful tool to attract and educate your audience. The blogging feature of Shopify enables you to publish articles such as “How to Create a Simple Skincare Routine”, which provides answers and discussions with your audience.
Add internal links to your posts to direct readers to your products and use keywords to optimize the articles for search engines.
In case you are a beginner at Shopify and have no idea how to insert a blog into your ecommerce store, you can rely on Shopify experts to create and tailor your store as per the requirements of your business
6. Optimize for Mobile Users
In today’s world mobile devices are being widely used to access websites hence having a mobile compliant store becomes important.
Shopify themes are responsive which help the user experience through their store with any device.
Rotate and test your ecommerce store constancy for its speed plus accessibility features like Apple Pay or Google Pay help to enhance the user experience during the check out.
7. Implement an Affiliate Marketing Program
With affiliate marketing both you and the affiliate recover the cost since you get brand exposure and the affiliate earns a commission for selling.
Refersion and Affiliatly are recollected as Shopify apps that make it easy to configure an affiliate program.
Engage with influencers and bloggers who share your brand’s vision, assist them in creating exclusive referral links and promotional codes, and propose reasonable commission rates to encourage them to advertise.
8. Upsell and Cross-Sell with Shopify Apps
To help increase the e-commerce revenue for a brand, one tactic that can be used is increasing the average order value, more commonly also known as AOV. There are two suggestions that can be made to achieve the higher price items, one is Cross-selling and the other is Upselling.
There are multiple platforms, such as Bold Upsell and Re Convert that can automate these procedures.
As an example, if a customer puts a coffee maker in their cart, they can be recommended to purchase coffee beans or a reusable filter alongside it.
9. Encourage Customer Reviews and Testimonials
The social proof aspects build up trust and also provide an incentive for new customers to make a purchase.
There are many Shopify applications available including Loox or Judge.me which compile customer reviews for your store in one place.
There is also the option of follow-up emails after a purchase with a discount code for the customer who reviews.
Positive reviews can also uplift credibility if placed on the product page or showcasing them on the home page. Marketing emails or social media content can contain customer testimonials or success stories to build more trust.
10. Analyze Data and Refine Your Strategy
Knowing how your ecommerce store is able to perform efficiently or efficiently helps with growth. Using Shopify’s analytics helps in showing how customers interact with the store including tracking visits to sales made.
Knowing what products are being sold the most and how buyers are engaging with the website allows for more strategies to be implemented.
For example, reduce cart abandonment by simplifying checkout or offering free shipping.
Final Thoughts
Growing your Shopify store requires effort and a solid marketing strategy. By using SEO, social media, email marketing, and Shopify’s tools, you can build a sustainable ecommerce business.
For expert guidance, consider hiring Shopify professionals based on your business needs.