A customised plastic Membership card is universally considered as the simplest and most effective approach to sustain lengthy consumer loyalty and is extensively used in today’s culture. A value alternative for firm nowadays is pre-printed individual customized cards paired with the greatest characteristics of big run lithographic compressed cards and dyed sublimated printers.
These cards’ surfaces are uniform and smooth, providing seamless motion underneath the Thermal printing head. This technique allows for the printing of vibrant colours and best constructed barcodes.
Printing of the Plastic Membership cards
Plastic card printers use techniques to print customized cards. This is done because different organizations have different requirements. They need these cards in different sizes to suit their needs.
Also, they may need their cards to store different types of information. For example, a hotel may issue membership cards to its customers which should contain the number of times free gym service has been used. Whereas, a departmental store may issue a card to its customer with details of the number of purchases made within a month.
Who prints these cards
Various companies specialize in this service. They provide these cards in different sizes and designs. The cards also come in different qualities.
Some of the manufacturers create cards with fusion plastic which are less durable. Whereas others manufacture using pure plastic. These cards prove to be more durable and last long. Some of these manufacturers conduct a quality check of their outputs on regular basis. This ensures that proper quality is maintained for their cards.
Benefits to the organization
The membership card has become quite popular all over the world. Almost every type of large organization issues this card. A lot of small organizations are also issuing this card. This is because they have realized that these cards are very much beneficial to the organization in long run.
It has become an important source of advertisement for the organizations. The members often carry these cards with themselves and also use them whenever needed. This allows the organization to advertise its name. Thus, it helps an organization gain prospective clients and customers.
It also helps an organization win the loyalty of the customers. This enables them to retain their members for a long time in their organization.
Benefits to the member
These cards are beneficial also to the members. They often receive an additional benefit. Those who do not own this card do not receive those privileges.The additional benefits can be in the form of a special discount, free gym or salon, etc.
With the help of these benefits, the members develop a sense of attachment with the organization. Thus, their loyalty towards the organization increases.
Accordingly, they tend to stay with the organization longer. Further, it also allows a member to avail of the above benefits from different outlets and branches of the organization.
How they work
These cards contain detailed information about the cardholder. The information may include the name of the member, date of issue, date of expiration, etc.They may also contain information about the benefits the person is entitled to receive. Further, the value of benefits already received and due to be received are also present.
When a person makes use of the card, the organization updates the details accordingly. With the help of these membership cards, a departmental store issuing a card in New Delhi allows its customers to avail benefits from its branch in Goa.
Other uses
Apart from giving special benefits to the members, as discussed above, these cards are also used for various other purposes.
The cards may allow access to the members to some special premises. This use of membership cards is generally seen in clubs and hotels. Persons having a membership card are allowed to enter the premises while others are strictly restricted.
Organizations also issue these cards in different colors. Variety in color generally denotes different levels of membership. Depending upon the color of the card a person holds, he may have a different level of access to the facilities of the organization.
Thus, these cards have proved to be of great benefit for both the organization as well as members of the organization.