PPC vs CPC — What’s the difference?

Generally, PPC and CPC are two sides of the same coin. PPC is a unique marketing channel or approach, CPC performance metric. If you are interested in finding out how well your PPC campaign works, start by measuring the CPC – and then talk to your sales team to find out how many qualified leads you have become in those clicks. In some cases, it can really help increase your cost per click, which can help you reach a more deserving audience or rank you higher than the main competitors.

What is PPC?

PPC refers to click-pay-click and is a form of paid advertising designed to increase traffic to a website. Businesses can bid against other advertisers for search engine result pages (SERPs), as well as other related websites, social media feeds, and more when performing a specific search. Hence it is a kind of talking media, which is essentially any media purchased through real-time bidding. As the PPC name suggests, publishers only pay for advertising when someone clicks on it.

What is CPC?

CPC, or “cost per click” is a metric that measures cost per click. As I mentioned above, this cost varies based on factors such as how much competition there is for keywords and fluctuations for search. If you run an ad at the rate of 1 0.17 per click for “Taylor Swift Faceplant”, and then VYAS is tight on the face, you will soon be able to pay that amount multiple times. Since the budget is fixed, you will not be stuck with a big bill, but you will burn through your funds very fast. Quality score is also an important factor when it comes to CPC, which we will discuss in-depth in a few minutes.

What’s the Difference Between Pay Per Click (PPC) and Cost Per Click (CPC)?

Understanding the difference between PPC and CPC will give you a deeper knowledge about online advertising. PPC, also known as pay-per-click, is synonymous with digital advertising because it describes how it works. Technically defined, PPC is the advertising channel used to drive traffic to your website and ultimately turn them into customers. PPC Advertising works with Google AdWords and allows businesses to bid on keywords that their target audience is searching for. With social media platforms like Facebook and LinkedIn, PPC advertising allows businesses to reach their target audience based on specific populations, interests and more.

CPC, also known as cost-per-click, describes the data point when measuring the success of online advertising. When the ad is clicked, it costs a certain amount. Target has the most efficient (and cheapest) CPC, which comes with knowledge and optimization. CPC is subject to fluctuations depending on the market and industries.

PPC advertising is an important part of any marketing campaign because it increases the number of potential leads by expanding your company’s reach to a larger and wider audience.

Fine Line: The term PPC is used for advertisers and they use it to advertise their brand through the PPC marketing model and CPC is for publishers who use advertising networks to make money and receive payment through the CPC model

Difference Between PPC & CPC in Digital Marketing


  • PPC is a pricing model in digital Marketing, whereas CPC is a metric that measures the cost related to an ad click.

Stand for

  • PPC means per click-cost, CPC means per click-rate.


  • While PPC is a pricing model, CPC measures the total cost per click of your entire advertising campaign, as advertisers pay a fee for each click on their ad.

Benefits of PPC and CPC for Advertisers and Editors

Advertiser Benefits:

  • Ads without clicks are also highlighted.
  • You are responsible for the budget.
  • There is a measurable return on investment. You know the right way what works and what doesn’t works.
  • The site has instant delivery of specific high-quality visitors.
  • You can use a specific keyword and a specific geographic orientation.
  • List of filters blocked by the site.

Benefits to the Editor:

  • You can attract more advertisers as the return on investment is more quantitative.
  • You can gather more information about the audience and easily control-click and interaction prices.
  • This is a moderate risk.