Over recent years social media has become a marketing giant. The fact that platforms such as Facebook and Instagram register millions of daily users has made social media an essential feature in most marketing strategies.
Another marketing giant that has completely changed online marketing is SEO. These two terms, SEO and social media marketing are words we often hear from marketers.
To make it clear, social media does not have a direct impact on SEO. However, there are still ways how you can improve your SEO using social media strategies.
Here are 3 social media strategies to improve your SEO.
#1- Content: Quality v/s Quantity
You may have heard this a gazillion times, but content really is the best way to boost SEO. Good quality content goes a long way. However the problem marketers face is quality v/s quantity.
When it comes to quality content, people are always looking forward to it. However, if you’re of the opinion that posting multiple times a day with your content having relatively low quality, then you’re in for a sad surprise.
Stuffing keywords, not using enough keywords etc. will only make your content less visible and approachable. Search engines focus not just on the quality of content, but also the behaviour of your potential audience.
Therefore, your content will reach the right audience only after it has been written keeping in mind the needs of your audience and if it is SEO oriented.
#2- Make your content easy to share
On social media platforms, the objective of marketers is to make sure that your message and content reaches the right people. However, if your content is not shareable amongst groups and pages, then how do you expect to accomplish the objective?
When you make your content suitable to be shared, you expand your chances of reaching a lot of people, some who might be your potential audience.
Easy sharing options and engaging options makes your content more approachable and likeable. People will look forward to your content and will be more likely to share it amongst their friends and groups.
#3- Your profile should reflect your business
An online business 101, however, often skipped because it is considered inconsequential, is creating a profile that perfectly reflects all that your business accomplishes.
Social media platforms offer business and brands a place where they can crisply define everything that their company does. From its features and services offered to the contact information, everything can be made available for the viewers and potential clients who come across your account on social media platforms.
Before conducting business with your company, buying you products or services, people are bound to check out your page description and how well you have defined your business.
So, regularly update your profiles across different platforms and make sure they are up to date with all that is happening on your website or blogs.
In this article, we discussed 3 social media strategies to improve your SEO. For a beginner, seeing a connection between SEO and social media can be a challenge. You need to first learn online marketing at a reliable institute. DelhiCourse.in is a trusted digital marketing institute in Delhi where you can learn how to connect social media and SEO effectively.