Email is an important tool for marketing and attracting new customers. Around 60% of users suggest that marketing e-mails impact their buying decisions. However, as privacy issues have become more critical, emailing your message has become harder.
Don’t worry if you have been identified as spam. By adhering to certain best practices, you can ensure that the email you send reaches its intended recipient, but also increase open rates and increase the impact of your messages.
In this piece, we’ll discuss how emails eventually wind up in spam, and how we can avoid it going forward.
That seems like a lot to cover, let’s get started.
Why is my email moving to spam? (3 separate reasons),
Emails can be labeled as spam for different reasons such as keywords activating spam filters, incorrect authorization, and more.
Let’s address the most popular situations and the choices provided to create that your message is delivered to the inbox.
1) Your emails were labeled as spam by your recipients
A great percentage of your emails are in spam because your recipients added you to their spam folder.
Despite you sending a very powerful and impactful message to recipients, they can mark you as spam as necessary to recycle up a cluttered inbox.
They may have forgotten the intent of their subscription to your list, or made a mistake in subscribing.
Unfortunately, if more of your emails get flagged by people, this can cause your messages to be automatically deleted.
This implies that emails may probably look like spam, even to those recipients who have not identified you as a spammer before. Spam is particularly prevalent in Gmail, Outlook, Yahoo, and other platforms with heavy reliance on artificial intelligence.
After the email is sent, there is nothing that can be done to keep it from being identified as spam.
You should make sure your content is high-quality and closely observe best practices for email marketing so no one perceives your email marketing as spam. You should minimize the risk anyone would take your correspondence the wrong way. We’ll clarify how some of these techniques are used.
2) You are not meeting valid HTML requirements.
Although text emails are reasonably straightforward, they may not be a viable choice even for businesses like e-commerce stores as they might lead to lower interaction as compared to emails that involve branding, photos, and other HTML elements.
However, if you use HTML code in your posts, you must obey an essential rule to guarantee that your message isn’t filtered.
Please follow the Html best practices for messages that are supported by Mailchimp.
It’s essential to keep the maximum width of the e-mail between 600 and 800 pixels. This means that the program can be interpreted quickly, and behaves well in email client preview windows.
Assume that photos will be obscured by users and that there might be sensitive information whose identity is hidden.
Ensure your messages are designed for phones. It’s a very smart idea to build something with a mobile-first approach these days. That means thumb-friendly buttons, tiny photos that won’t overwhelm mobile networks, and email-safe fonts that are visible on tiny screens.
When choosing fonts, you would also want to make sure the ones you pick are cross-platform and easy enough to read from various devices. Verdana, Helvetica, and Georgia are all good choices.
It’s important to have most of your emails’ text material, and not write too much HTML. Your organization’s identity and a simple pop of color will improve your customer’s engagement levels and draw people in.
4) You do not have the permission of your recipients.
Internet privacy laws such as the European GDPR mandate that users’ informed consent be obtained prior to sending emails. That means you cannot buy any email lists so you can immediately get access to a group of contacts (this is not a good idea for other motives, as well, like bad targeting).
However, the law also specifically specifies that even “users who provide their email addresses on your site need to explicitly tell you that they want to receive emails from you, especially if they’re a citizen of the EU”. This can exist in the way of a disclaimer during account formation or on your contact form, or it may be a checkbox that users need to tick to show their willingness.
Even if this isn’t currently needed in the United States, it’s always still best practice. People get several emails these days, and if your messages start appearing in someone’s inbox without them asking them, there is a fair chance they will be considered spam.