What is the broken link? The Complete Guide

Have you ever clicked on a hyperlink only to find yourself staring at an empty page or receiving an error message? This experience is known as encountering a broken link. receiving an error message? That’s a broken link! Like a nail in a tire, it can deflate your website’s credibility and frustrate your users. So, what is a broken link, and how do you fix it? Let’s dive into The Complete Guide to Broken Links.

What is a Broken Link?

Broken links can cause negative user experiences and harm the search engine optimization (SEO) of your website. In fact, search engines like Google penalize websites that have broken links, which can result in a lower search engine ranking. This, in turn, can lead to a decrease in website traffic and ultimately harm your business’s online presence. That’s why it’s crucial to regularly monitor and fix broken links on your website. If you’re based in Toronto and looking for SEO services, be sure to consult with reputable SEO Toronto agencies to help optimize your website’s performance and prevent issues like broken links.


Imagine you are a user looking for a specific product on a website. You click on a link to the product, but instead, you receive an error message. You try a few more links, but they are all broken. Frustrated, you leave the website and search for the product elsewhere. This scenario highlights the importance of fixing broken links to prevent users from bouncing off your website.

Why Broken Links are Bad for Your Website?

Broken links can potentially harm your website’s SEO as they may lower your search engine ranking. Search engines penalize websites with broken links, as it can affect the user experience and indicate a lack of maintenance or care on the part of the website owner. A high number of broken links can make your website appear unprofessional and unreliable, leading to users bouncing from your site. Additionally, broken links can harm your website’s user experience, leading to lower user satisfaction.

How to Find Broken Links on Your Website?

There are numerous tools available to help you locate broken links on your website, including Google Search Console, Broken Link Checker, and Screaming Frog. These tools are designed to scan your website and generate a detailed list of broken links, making it easier for you to locate and repair them promptly and effectively. Using link management tools such as Ahrefs, Moz, or SEMrush can be helpful in identifying broken links on your website. These tools scan your website and generate a list of URLs that return a 404 error code. After identifying broken links on your website, there are two primary options available to you to resolve them. You can either remove them entirely from your website or replace them with functional links.


Why was the internet cafe called the “404 cafe”? Because it had a lot of broken links and no coffee.

How to Fix Broken Links?

To fix a broken link, you need to identify the cause of the error. In case the webpage has moved to a different URL, you can use a 301 redirect to redirect the broken link to the new URL. On the other hand, if the webpage has been deleted, you can either remove the broken link entirely or replace it with a functional link. If you’ve identified that the server is down, you can either wait for it to come back online or reach out to the website owner to have the issue resolved come back up or contact the website owner to fix it.

Preventing Broken Links

As the saying goes, prevention is indeed better than cure. Regularly checking your website for broken links and repairing them promptly is crucial to prevent them from negatively impacting your website’s performance. Additionally, you can use link management tools to monitor your links and receive notifications when links break. Finally, ensure that the links you include on your website are reliable and up-to-date.

Humorous Statement

Finding a broken link is like finding a needle in a haystack, except the needle pokes you in the eye when you click on it.


Why did the website break up with the broken link? Because it couldn’t handle the 404 errors. 

Real Life Case Study

Let’s take a real-life case study of a website that experienced the negative impact of broken links. A digital marketing agency’s website had several broken links that they were unaware of, leading to a high bounce rate and low user engagement, negatively impacting your website’s performance.

After conducting a website audit and fixing the broken links, the agency saw a significant improvement in their website’s user experience, resulting in a higher conversion rate and increase customer satisfaction.


Broken links can harm your website’s SEO, user experience, and credibility. However, by consistently monitoring and repairing broken links, you can mitigate or even prevent the negative impacts they can have on your website’s performance. Always keep in mind that it’s better to prevent broken links from happening in the first place, rather than fixing them after they occur. Therefore, it’s crucial to ensure that your website’s links are always up-to-date and functioning correctly include link management as a part of your website maintenance routine.