What stage are you at with your WooCommerce store right now? Perhaps you’re about to launch your WooCommerce store, learning about WooCommerce development, or perhaps you’ve been running it for a while.
Regardless of where you are, you must work diligently to increase your sales.
There are several tools and platforms you can use to drive sales for your WooCommerce store, from expanding your email list to social media marketing. However, you must choose which of them is the most useful and will provide you with the best return on investment (return on investment).
I’ve put together a basic WooCommerce guide to assist you in growing your WooCommerce store and increasing sales. When you’ve finished reading this tutorial, you’ll be aware of a variety of strategies, including how to optimize your WooCommerce store to increase sales.
Let’s hop in!
Choose a Captivating Theme
The theme and overall layout of your store are the first things your leads notice when they enter.
If they enjoy what they see, they’ll come back for a second look and spend some time browsing through your business. However, if they see a chaotic and perplexing layout, they will exit without giving your store a second thought.
Visitors to an e-commerce store want to see a visually pleasing user interface that is also simple to use. Your WooCommerce store’s users should be able to engage with it without any difficulty. Overall, you must provide your clients with a simple and smooth experience.
WooCommerce themes can be largely classified under three categories:
- Free WooCommerce themes
- Paid WooCommerce themes
- Custom WooCommerce themes
While you should select the theme that best fits your budget, there is one thing you should bear in mind. Of course, being able to utilize a free WooCommerce theme is a plus, but such themes frequently lack in terms of design and functionality.
As a result, if you actually want to succeed with WooCommerce, it is a better idea to go with commercial WooCommerce themes. To get a good theme, you don’t have to spend a lot of money. Indeed, you should be able to get a fantastic theme for less than $100. If you want to opt for a custom WooCommerce theme, it is better to hire a WooCommerce development company in case you don’t have a technical background. Some of the most popular WooCommerce themes are:
Storefront Free WooCommerce Theme
WooCommerce’s Storefront theme is a stripped-down version of their main theme. It was created to function well for any company setting up an internet store. Plus, if you have no money to invest, it’s a terrific choice that you can tailor to your needs with a few free plugins.
Shopkeeper WordPress Theme
Do you have a few dollars to spend on a premium theme? Then a game like a Shopkeeper would be ideal. This theme comes with a tonne of fantastic WooCommerce features, including four product page layouts, support for product videos, product galleries with zoom and lightbox, and a live customizer with loads of easy style options.
Total Multipurpose WordPress Theme
A multipurpose theme like Total is ideal if you want complete control over the design and feel of your website. Using the drag-and-drop page builder and premium sliders included in Total, you can create any page layout. Plus, the theme is fully compatible with WooCommerce, Yoast SEO, TranslatePress, WPML, and many other popular plugins, whether you want to develop a basic landing page, an online store, or both.
Finally, if you have enough money, you can have a bespoke theme created. There are a plethora of reputable bespoke theme designers and website developers on the internet. Costs vary, but whatever they are, they will undoubtedly be higher than a pre-existing premium WooCommerce theme.
Create a user-Friendly Experience
More consumers will convert into long-term clients if you provide a more pleasant user experience. It’s a no-brainer: if your leads find it difficult to browse through your website, they’ll abandon it without hesitation. Let me be clear: your store is not the only one on the internet, and your competitors are numerous. Overall, you have a lot of options with your leads.
Simple navigation is an important aspect of a user-friendly e-commerce experience. It contributes immediately to a pleasant environment for your visitors. Breadcrumb links and navigation menus can easily accomplish this.
Simply said, it lets you tweak WooCommerce’s default breadcrumbs. Breadcrumbs boost navigation for customers as well as robots because they allow them to return to previously explored categories. This allows users to stay on your site longer without having to press the back button a thousand times, as well as helping search engines crawl your site for a higher search ranking. WooCommerce Breadcrumbs make it easy to explore the site indexing section of your navigation and to set them up.
This premium Yoast SEO addon includes WooCommerce compatibility, as well as better breadcrumbs. Please keep in mind that Yoast is a terrific tool for helping you optimize your content before it is released, not for automatically optimizing your site for search. Yoast performs the same thing for product pages, sitemaps, and navigation as it does for blog entries.
WooCommerce Product Table
Aside from that, a product table can be added to your WooCommerce store. It will give your viewers a quick overview of your product’s description, price, key features, and an obvious “Add to Cart” CTA button.
Barn2’s WooCommerce Product Table plugin is one of the better options for this. This plugin arranges your products into lists that customers can see while searching or filtering through your catalog. This not only assists customers in finding what they’re looking for, but it also aids search engines in indexing each of your products, making them more easily found.
Add Prominent Call-to-Action (CTA) Buttons
All of these call-to-action buttons are probably recognizable to us. But the essential goal isn’t simply to include CTA buttons; it’s to include them in such a way that they boost your conversion rate. To accomplish this, you must strategically put your CTA buttons such that they are readily noticed by your leads.
One thing to remember is that your leads should not have to skim through web pages in order to take action. If a consumer wants to add a product to their cart, for example, the “Add to Cart” button should be easily accessible. They shouldn’t have to surf through your page or go to tremendous efforts to find what they’re looking for.
CTA buttons like “Add to Cart” and “Checkout Now” should be strategically placed throughout your WooCommerce store. Furthermore, they should not be indistinguishable from the website. Make sure they stand out from the rest of the website so that your clients can instantly recognize them and take action. Make use of any built-in stylistic choices provided by your WordPress theme. Alternatively, apply extra style modifications with a visual CSS editor like Yellow Pencil or CSSHero to make your CTAs stand out.
Alternatively, use a WooCommerce-specific plugin like WooCustomizer. With this plugin installed, you may modify your WooCommerce pages, as the name suggests. This features the option to create unique “Add to Cart” buttons as well as a useful sale banner. “New Product” badges, user login/out redirect (so you can take them to your top converting landing page), easy WordPress live Customizer styling options, and more are all additional calls to action and attention-grabbing features. There is also a Pro edition with additional features (ajax search, catalog mode, product quick view, etc).
Make it Easy to Find Products
You’re doing something wrong if your prospects have to sift through pages just to get to your product page.
Your ultimate goal should be to make your e-commerce store’s product page simple to navigate. Also, the steps for checking out and completing a purchase should be swift and simple. Filters, price sorting, menu components, and other features should all be included.
Again, decent themes will almost certainly have these capabilities built-in. If yours doesn’t, you might want to consider installing a plugin. Ajax search, product filters, product comparison, product image zoom, quick view, shop infinite scroll, wishlist, catalog mode, product extensions, and more are all included in the YITH WooCommerce Essentials kit.
Customers should be able to easily find and purchase things in addition to finding them. Although WooCommerce’s buy buttons are very basic, a plugin can help you reduce the process even further.
With Checkout X for WooCommerce, you can make it easy for customers to pay. The plugin includes a mobile-friendly checkout that takes less than 30 seconds to complete. The procedure is sped up by using Buy Now product links and a single checkout page (with fewer fields and auto-fill). Additionally, Checkout X offers abandoned cart emails, targeted post-purchase upsells, A/B split testing and 3D secure payments. It’s a great way to boost your WooCommerce store in general.
WooCommerce Direct Checkout
WooCommerce Direct Checkout is another alternative. This useful freemium plugin bypasses the shopping cart and takes consumers straight to the payment page. The free edition is a good place to start, but upgrading to a premium plan will provide you access to features like a buy now (fast purchase) button on product sites, a quick view on shop pages, an ajax add to cart alert, and a customizable one-page checkout.
The easiest way to do this is to look at everything through the eyes of your buyer. In fact, I recommend that you check it out for yourself to see how you feel about your shopping experience. If you were the buyer, would you complete the checkout process? Consider how you feel about it and whether getting the information and making the final purchase is simple.
Make Products Easy to Share
Make it simple for customers to share your products with their friends and family once they’ve found what they’re looking for. You may reach new customers and even increase conversions by making shopping a community event.
Envite is a terrific method to make your items enjoyable and easy to share. This interactive plugin includes a live chat feature that allows your customers to socially shop. Customers may communicate, share, and vote on plugins with their connections using their Facebook or Google accounts. In addition, Invite has a simple share button, seamless integration with the cart and checkout pages, and built-in analytics.
Carry Out a Usability Test
Finally, you’re going to create a WooCommerce store for your consumers. So, whether you like it or not, your personal preferences take a back seat to the needs of your customers.
Usability testing comprises having numerous individuals utilize your website from the standpoint of a potential buyer. You may then assess what needs to be updated and what appears to be in good working order. Consider it a beta test.
Usability testing typically involves:
- An observer who ensures the usability test is properly completed.
- Participants – this includes your website development team as well as the user(s) who test the website’s functionality from the buyer’s perspective.
One thing to remember is not to go right into usability testing. You need to establish clear objectives first. Make a list of everything you want to achieve at the end of your usability test – are you aiming for a user-friendly interface or a strong visual appeal?
A usability test will assist you in discovering vital information, such as:
- Would it be simple for people to interact with your website?
- Is it simple to navigate your website?
- Is it possible for a lead to access your product page without any difficulty or confusion?
- Is it a little too cluttered?
- Are all of the CTA buttons in the right places?
- What’s causing your prospects to abandon their shopping carts?
- Which pages or areas of your website do users dislike the most, and which do they enjoy the most?
The ideal way to do a usability test is to have it done by people who have never visited your website before. They will be able to provide a more tangible and fresh perspective because they are brand new to your WooCommerce store.
Run A/B Testing
You construct two variants of the same element of your website in A/B testing, also known as split testing. It assists you in determining which option is producing better results and resulting in more conversions.
If you’re planning to introduce a new feature to your store, A/B testing will come in handy. It is extremely useful for determining the best potential implementation of a given element. You’re adding a new product category to your WooCommerce store, for example. Before you make a final decision, you need to know whether it’s a good idea or which layout to utilize, which is where A/B testing comes in.
To reach a final decision, the testing analysts must examine a number of key metrics. These metrics may include (but are not limited to) the following:
- Conversion Rate
- Return on Investment
- Bounce Rate
- Number of purchases
In layman’s terms, A/B testing is used to ensure that the changes you make to your WooCommerce store are worthwhile and will produce the greatest results possible. It also aids in the removal of doubts from your thoughts. You won’t be troubled by thoughts that the other option would have worked out better because you’ve already tried it and selected the greatest option.
The Nelio AB Testing plugin is a quick way to test your WooCommerce store updates. The free tool is WooCommerce-compatible and may be used to test different titles, photos, and descriptions. It also gives you the option of setting up your product orders as a conversion action. As a result, you’ll be able to quickly see conversion rates for your testing.
The entire process of A/B testing may appear to be time-consuming. However, it will be well worth the work in the end, and the rise in sales that you will certainly see will be tremendous.
Wrapping it All Up
The heart of your WooCommerce store is the user experience, so keep it in mind at all times. That’s why the focus of this comprehensive WooCommerce guide is on making your store user-friendly, clear, and simple to navigate.
Remember that your WooCommerce isn’t just for attracting leads while you’re planning everything out. In reality, making one-time sales should not be your primary goal. Instead, focus on earning repeat sales and enticing them to return for more. Make sure to optimize your WooCommerce store with all of these considerations in mind.
Implement these WooCommerce strategies, and you’ll see a significant rise in sales.